{"id":3479,"date":"2022-04-05T19:20:27","date_gmt":"2022-04-05T13:50:27","guid":{"rendered":"https:\/\/staging.encaptechno.com\/blog\/?p=3479"},"modified":"2022-04-05T19:20:56","modified_gmt":"2022-04-05T13:50:56","slug":"about-salesforce-experience-cloud","status":"publish","type":"post","link":"https:\/\/staging.encaptechno.com\/blog\/about-salesforce-experience-cloud\/","title":{"rendered":"Everything to Know About Salesforce Experience Cloud"},"content":{"rendered":"<p><b><a href=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Everything-to-Know-About-Salesforce-Experience-Cloud-_-Encaptechno.png\" rel=\"attachment wp-att-3474\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-3474\" src=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Everything-to-Know-About-Salesforce-Experience-Cloud-_-Encaptechno.png\" alt=\"Everything to Know About Salesforce Experience Cloud | Encaptechno\" width=\"1200\" height=\"600\" srcset=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Everything-to-Know-About-Salesforce-Experience-Cloud-_-Encaptechno.png 1200w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Everything-to-Know-About-Salesforce-Experience-Cloud-_-Encaptechno-300x150.png 300w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Everything-to-Know-About-Salesforce-Experience-Cloud-_-Encaptechno-768x384.png 768w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Everything-to-Know-About-Salesforce-Experience-Cloud-_-Encaptechno-1024x512.png 1024w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Everything-to-Know-About-Salesforce-Experience-Cloud-_-Encaptechno-465x233.png 465w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Everything-to-Know-About-Salesforce-Experience-Cloud-_-Encaptechno-350x175.png 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/b><b><br \/>\nSalesforce Experience Cloud<\/b><span style=\"font-weight: 400;\"> is an effective digital experience platform that is capable of efficiently building websites, mobile applications, portals, and other digital touchpoints for engaging with customers. It comes with the ability to digitize business processes at a quick speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many organizations use <\/span><b>Salesforce Experience Cloud<\/b><span style=\"font-weight: 400;\"> for streamlining systems, aligning teams, and accelerating digital adoption when it comes to crushing over a year of data in just one quarter. In many cases, completely new digital properties are created in just two weeks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Salesforce Experience Cloud comes with the ability to power the customer journey with the data from the customer relationship management system. Below, we will explain the capabilities of Salesforce Experience Cloud in complete detail.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"_\"><\/span><b>What is Experience Cloud Digital Experience?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\nDigital experiences are important for any business to survive, and customers expect to easily and intuitively interact with the companies online.\u00a0 The digital experience that a company provides assists with the customers to engage well and take action. Salesforce effectively worked with its partners for developing a <\/span><b>digital platform<\/b><span style=\"font-weight: 400;\"> such as Experience Cloud and securing websites, portals, and applications with connected data at each point in the customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something that is helpful in taking the leap towards digital transformation is some of the few factors mentioned below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experiences must be able to go to the market quickly. After this, an update is required quickly so that the changing business and market trends can be quickly adapted.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The customer interactions must be personalized and actionable. This is something that is only possible when connected to CRM data and business processes that can help a customer to take action.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consistent touchpoints must be made across the multichannel customer journey. Right when a customer feels like they have left the ecosystem, they are unlikely to come back again.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are the requirements that drive the <\/span><b>Salesforce Experience Cloud<\/b><span style=\"font-weight: 400;\"> mission and roadmap. The customers build a wide range of digital experiences that are both mission-critical and built in a matter of record time.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"_-2\"><\/span><b>What is Digital 360?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\nDigital 360 was announced last month along with Experience Cloud. This is the latest innovation of Salesforce that helps leaders accelerate growth in the work from homeworld. Digital 360 is an important part of the Salesforce Customer360 platform which also includes applications, service, marketing and commerce all across every customer touchpoint. Digital 360 includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Customer 360 Audiences<\/b><span style=\"font-weight: 400;\">: The customer data platform for marketers that helps in unifying, segmenting, and activating all the customer data.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Commerce Cloud Payments:<\/b><span style=\"font-weight: 400;\"> This is an out of the box payment solution that is powered by Stripe.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Experience Cloud<\/b><span style=\"font-weight: 400;\">: This is a Salesforce solution that builds CRM powered digital experiences quickly.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"_-3\"><\/span><b>What is Salesforce Experience Cloud?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\nSalesforce Experience Cloud is a <\/span><b>digital platform<\/b><span style=\"font-weight: 400;\"> integrated into Salesforce that enables you to build online communities and establish a point of contact with customers, partners, and other employees. In different words, the Experience Cloud can allow your company to establish a personalized corporate virtual space according to the company style.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also comes with the possibility of digitizing business processes in line with today\u2019s contactless alternatives. This comes with a combination of features such as Experience Builder, Mobile Publisher, Salesforce CMS, and Salesforce suite of web applications. With this, companies can create and deliver personalized content, portals, websites, mobile applications, and storefronts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The individual understanding and control over digital experience have evolved and matured consistently. With systems and organizations moved to the cloud, the complete focus is on improving and standardizing processes for cutting down on expensive and manual edge cases. This standardization makes business processes simple and also contributes to information overload as knowledge bases and support forums become flooded with great content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The customers can leverage the many benefits of a standardized process while tailoring their experiences. You can enter a complete suite of features that are purpose-built for treating digital persons like people while speaking directly to them. Personalization capabilities can seem at the attributes of a user persona and help surface content relevant to them. The journey mapping understands where a person is in their experience and also guides them in their next steps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce Experience Cloud is a <\/span><b>customer 360 platform<\/b><span style=\"font-weight: 400;\"> that is made for individual digital experience. It comes with an ability to merge complex platform processes with a powered understanding of the user that drives the next generation of digital experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below mentioned is an overview of benefits offered by Salesforce Experience Cloud:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is built for optimal search engine optimization.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It comes with an ability to evolve, you can start with a plug and play Salesforce tools and evolve your portal with time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Salesforce includes an inbuilt notification functionality with a customizable individual alert preference.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It serves a dynamic user experience, security and features that are based on personas and profiles.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Salesforce Experience Cloud comes with hierarchical visibility and access to data which further enables you to use a partner portal as a CRM.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can maximize the budget because an Experience Cloud license is a lot more affordable than a full CRM license.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"_-4\"><\/span><b>Why Do We Need Salesforce Experience Cloud?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\nThe experience cloud websites and applications are essential tools that help in collaborating and communicating with Experience Cloud.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_-5\"><\/span><b>1. Reducing Churning<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\n<a href=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Reducing-Churning-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png\" rel=\"attachment wp-att-3476\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3476\" src=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Reducing-Churning-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png\" alt=\"Reducing Churning | Why Do We Need Salesforce Experience Cloud_\" width=\"1200\" height=\"600\" srcset=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Reducing-Churning-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png 1200w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Reducing-Churning-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-300x150.png 300w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Reducing-Churning-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-768x384.png 768w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Reducing-Churning-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-1024x512.png 1024w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Reducing-Churning-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-465x233.png 465w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Reducing-Churning-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-350x175.png 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><br \/>\nUsing the <\/span><b>customer360 platform<\/b><span style=\"font-weight: 400;\"> of Salesforce Experience Cloud, you can decrease the loss rate of existing customers is important to any business using a recurring revenue model. A certain way to reduce this churn is to engage with the customers on a regular basis. Salesforce Experience Cloud offers you a portal with which you can do that effectively. You can allow your customers to interact with real-time data, expose actions, records, objects, and fields that you wish to see.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_-6\"><\/span><b>2. Advocacy and Support Cases<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><br \/>\nSalesforce Experience Cloud<\/b><span style=\"font-weight: 400;\"> can play the role of a self-help customer support tool. The users can search the portal for solutions to problems and use it as a knowledge base as the source of answers from other community users. You will also be able to see significant improvements in service metrics such as increased first contact resolutions, lower calls, decreased average handle time, and chat volumes.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_-7\"><\/span><b>3. Engaging Remote Work Employees<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\n<a href=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Engaging-Remote-Work-Employees-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png\" rel=\"attachment wp-att-3473\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3473\" src=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Engaging-Remote-Work-Employees-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png\" alt=\"Engaging Remote Work Employees | Why Do We Need Salesforce Experience Cloud_\" width=\"1200\" height=\"600\" srcset=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Engaging-Remote-Work-Employees-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png 1200w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Engaging-Remote-Work-Employees-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-300x150.png 300w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Engaging-Remote-Work-Employees-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-768x384.png 768w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Engaging-Remote-Work-Employees-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-1024x512.png 1024w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Engaging-Remote-Work-Employees-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-465x233.png 465w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Engaging-Remote-Work-Employees-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-350x175.png 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>It is a lot more significant than ever when it comes to engaging employees in a post-pandemic workplace. One of the <\/span><b>Salesforce Experience Cloud features<\/b><span style=\"font-weight: 400;\"> as a portal is that the employees can connect with HR and collaborate on workflows that do not require traditional CRM functionality.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_-8\"><\/span><b>4. Improved Manage Partners<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\nSalesforce Experience Cloud enables the easy lead generation and sales process management. Steps such as onboarding, recruiting, training, and supporting your partners with user-friendly features and tools that are built into the Salesforce portal.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_-9\"><\/span><b>5. Simplifying Application Development<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\n<a href=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Simplifying-Application-Development-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png\" rel=\"attachment wp-att-3477\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3477\" src=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Simplifying-Application-Development-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png\" alt=\"Simplifying Application Development | Why Do We Need Salesforce Experience Cloud_\" width=\"1200\" height=\"600\" srcset=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Simplifying-Application-Development-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png 1200w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Simplifying-Application-Development-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-300x150.png 300w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Simplifying-Application-Development-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-768x384.png 768w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Simplifying-Application-Development-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-1024x512.png 1024w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Simplifying-Application-Development-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-465x233.png 465w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Simplifying-Application-Development-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-350x175.png 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><br \/>\nThe Salesforce platform enables you to not just build websites, but your own application. You can easily develop an internal application for any purposes you need and open up custom functionality to other groups for making it external facing.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_-10\"><\/span><b>6. Creating Commerce Channels<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\nFor all retail businesses, Salesforce Experience Cloud benefits can be an alternative to other commerce channels. The customers can use their commerce portals for selling and transacting with customers online.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_-11\"><\/span><b>7. Extending CRM Data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\nWith the use of the Salesforce Experience Cloud, you can present all information in the Salesforce CRM to different users. The customers, employees, and partners can guarantee security and scalability. In addition, you can also decide what kind of information for presenting each type of user in the community. This does not require any Salesforce license, but a community license which is way cheaper.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_-12\"><\/span><b>8. Improved User Experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\n<a href=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Improved-User-Experience-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png\" rel=\"attachment wp-att-3475\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3475\" src=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Improved-User-Experience-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png\" alt=\"Improved User Experience | Why Do We Need Salesforce Experience Cloud_\" width=\"1200\" height=\"600\" srcset=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Improved-User-Experience-_-Why-Do-We-Need-Salesforce-Experience-Cloud_.png 1200w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Improved-User-Experience-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-300x150.png 300w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Improved-User-Experience-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-768x384.png 768w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Improved-User-Experience-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-1024x512.png 1024w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Improved-User-Experience-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-465x233.png 465w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Improved-User-Experience-_-Why-Do-We-Need-Salesforce-Experience-Cloud_-350x175.png 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><br \/>\nExperience Cloud offers users a more fluid experience. On the other hand, it also ranks among the new trends in customer relationship management by offering a connected digital experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"_-13\"><\/span><b>Difference Between Salesforce Community Cloud and Salesforce Experience Cloud<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\nOne of the most pertinent questions is if there is a difference between Community Cloud and Experience Cloud or are they similar? According to Salesforce, the name change is just a result of the name community not precisely reflecting the capability of connected digital experiences but creating cloud solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Salesforce Experience Cloud features<\/b><span style=\"font-weight: 400;\"> allow building more communities and building portals, forums, centres, sites, and mobile applications for managing your organization\u2019s content. The Experience Cloud can be looked at as an evolution of Community Cloud responding to the growing need for developing a more connected digital experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though the transition from Community Cloud to Experience Cloud happened last year, the users of Salesforce Experience Cloud must be ensured that should be a framework for understanding differences between Salesforce Community Cloud and Salesforce Experience Cloud.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most significant differences that the users will see beyond the name is the terminology used within the platform. Rather than referring to the forum where people can interact with each other as a community, Salesforce Experience Cloud is now called a site.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_-14\"><\/span><strong>How can Experience Cloud Be Used?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\nIf you are new to Salesforce Experience Cloud then you must know how it can be used. The digital platform helps companies in building connected CRM powered digital experiences enabling them to build content in one place and deliver it anywhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experience Cloud templates let you build responsive sites for delivering rich and branded spaces for the customers and partners. You can accelerate your digital experience by using the Customer, Customer Account Portal, Partner Central and building your own templates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Irrespective of which industry you may be in, <\/span><b>Salesforce Experience Cloud features<\/b><span style=\"font-weight: 400;\"> can change your organization. Experience Cloud customers can gain a competitive edge because they have launched fast, connected each experience to data and tied everything together across a seamless customer journey.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_-15\"><\/span><b>Traction Gather and Experience Cloud<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\nTraction Gather is traction on demand\u2019s virtual engagement hub and is built on the Salesforce Experience Cloud platform. Using Traction Gather, all organizations can effectively bring their virtual events, classes, live streams, programs, tours, and on-demand content in just one digital hub.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the <\/span><b>Salesforce Experience Cloud<\/b><span style=\"font-weight: 400;\">, organizations can easily use strong data insights for driving more engagement with customers and constituents alike, whatever they may be.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"_-16\"><\/span><b>Data Security On Salesforce Experience Cloud<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<a href=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Data-Security-On-Salesforce-Experience-Cloud.png\" rel=\"attachment wp-att-3472\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3472\" src=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Data-Security-On-Salesforce-Experience-Cloud.png\" alt=\"Data Security On Salesforce Experience Cloud\" width=\"1200\" height=\"600\" srcset=\"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Data-Security-On-Salesforce-Experience-Cloud.png 1200w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Data-Security-On-Salesforce-Experience-Cloud-300x150.png 300w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Data-Security-On-Salesforce-Experience-Cloud-768x384.png 768w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Data-Security-On-Salesforce-Experience-Cloud-1024x512.png 1024w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Data-Security-On-Salesforce-Experience-Cloud-465x233.png 465w, https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Data-Security-On-Salesforce-Experience-Cloud-350x175.png 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><br \/>\nThere are different kinds of Experience Cloud license types and all of the licenses configure data differently. In addition, once a Salesforce portal has been created, there are complex permutations of user access levels as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something that is important to remember is that you can increase your risk surface each time you provide a doorway into the Salesforce instance. This is particularly when there is sensitive information in your system such as personal identifying information. For instance, in case you have a partner portal that you are led through, you are likely to see another partner lead or data so that the communication is secured.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to understand where the line exists between a company and Salesforce when it comes to data security. This is essentially a shared responsibility for the security model. This is not to say that launching Experience Cloud is not worth the risk. There are many significant rewards to collaborate in this manner such as increased flow with partners, decreased load on customer support and better employee satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest benefits of <\/span><b>Salesforce Experience Cloud<\/b><span style=\"font-weight: 400;\"> is that it is a lot more secure as compared to other portal implementations due to tight integration. While you think about balancing the risks and rewards and managing the data security shift, a <\/span><span style=\"color: #0000ff;\"><b><a style=\"color: #0000ff;\" href=\"https:\/\/staging.encaptechno.com\/salesforce-consulting-services\">Salesforce consultant<\/a><\/b><\/span><span style=\"font-weight: 400;\"> can help. A certified consultant can offer the ability to know in real-time who will see what. A Salesforce consultant will have authority on both Salesforce and securing data while helping clients to accomplish their business goals and ensuring data sensitivity.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"_-17\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In case you are looking for new and improved ways to connect with your community, build an online presence, and engage with your customers like no other than getting in touch with a <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/staging.encaptechno.com\/salesforce-consulting-services\"><strong>certified Salesforce Experience Cloud consultant<\/strong><\/a><\/span>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encaptechno has consultants who come with thousands of completed Salesforce projects and a dedicated Experience Cloud team. We can help you change your digital experience with optimal use of Salesforce and Experience Cloud.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce Experience Cloud is an effective digital experience platform that is capable of efficiently building websites, mobile applications, portals, and other digital touchpoints for engaging with customers. It comes with the ability to digitize business processes at a quick speed. Many organizations use Salesforce Experience Cloud for streamlining systems, aligning teams, and accelerating digital adoption [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":3474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[117],"tags":[642,641,640,237,643],"class_list":["post-3479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce","tag-customer360-platform","tag-digital-platform","tag-salesforce-communities","tag-salesforce-consultant","tag-salesforce-experience-cloud-features"],"jetpack_featured_media_url":"https:\/\/staging.encaptechno.com\/blog\/wp-content\/uploads\/2022\/04\/Everything-to-Know-About-Salesforce-Experience-Cloud-_-Encaptechno.png","_links":{"self":[{"href":"https:\/\/staging.encaptechno.com\/blog\/wp-json\/wp\/v2\/posts\/3479"}],"collection":[{"href":"https:\/\/staging.encaptechno.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.encaptechno.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.encaptechno.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.encaptechno.com\/blog\/wp-json\/wp\/v2\/comments?post=3479"}],"version-history":[{"count":0,"href":"https:\/\/staging.encaptechno.com\/blog\/wp-json\/wp\/v2\/posts\/3479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.encaptechno.com\/blog\/wp-json\/wp\/v2\/media\/3474"}],"wp:attachment":[{"href":"https:\/\/staging.encaptechno.com\/blog\/wp-json\/wp\/v2\/media?parent=3479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.encaptechno.com\/blog\/wp-json\/wp\/v2\/categories?post=3479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.encaptechno.com\/blog\/wp-json\/wp\/v2\/tags?post=3479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}