Encaptechno

artificial intelligence

Tips to Reinvent Your Recruiting Process with Zoho Recruit | Encaptechno

Tips to Reinvent Your Recruiting Process with Zoho Recruit

/ , , , , / Zoho CRM, Zoho Implementation

Tips to Reinvent Your Recruiting Process with Zoho Recruit | Encaptechno
When the pandemic affected people the world over, so many employees in different countries were subjected to layoffs. Two years after the pandemic, the workflow has completely changed. So many young professionals have become used to working from home and many have even quit their jobs to pursue other things and build start-ups.

To put this in easy words, the Great Resignation has hit industries similar to a tidal wave and it has also reshaped traditional work models causing massive shifts in working norms. As a result, multiple talent acquisition managers and professionals are redesigning their recruitment processes.

In this scenario, the implementation of a recruiting automation platform such as Zoho Recruit has helped many organizations. In this blog, we will see what Zoho Recruit is and how organizations can use it for reinventing their recruiting process.

What is Zoho Recruit?

 

Zoho Recruit is an Applicant Tracking System (ATS) and recruitment software that has been created for managing the recruiting process in staffing agencies and corporate companies. It is an AI recruitment software that can streamline the recruitment process seamlessly. Starting from resume management, candidate sourcing, applicant tracking, communication, interview scheduling, and hiring functions within a single system, Zoho Recruit does it all.

One of the primary objectives of creating Zoho Recruit was to eliminate manual data entry and traditional hiring methods including spreadsheets for scheduling, resume attachment downloads on desktop folders. Other than this, Zoho Recruit brings important stakeholders on board including customers and recruiting team on just one platform.

From multi-channel communication to product customization and hiring productivity or third-party integrations, Zoho Recruit provides a wide range of features that support the requirements of staffing agencies of all sizes, different industries, small and medium-sized businesses, and even large enterprises. The integrations with some of the premium job boards and niche boards also give recruiters using Zoho Recruit a much better advantage over competitors.

This is recruiting software that uses feature incorporations such as source boosters, semantic search, advanced customizations, hiring pipeline dashboard, advanced customizations etc. for ensuring that the time to fill is reduced to a great extent and the cost per hire is parallel. Finally, Zoho Recruit’s advanced automation features also help in saving time and recruiting faster, better, and smarter.

There are prominent features that make Zoho Recruit stand out in the market and they include advanced search, creating job openings, scheduling interviews, application tracking, assessing candidate’s status, tracking sources, emailing inside Zoho Recruit, embedding resume forms, publishing job openings, parsing resumes, and much more.

Benefits of Zoho Recruit

 

1. Automated Recruitment


Automated Recruitment | Benefits of Zoho Recruit
When done manually, recruitment involves many tasks that must be carried out properly. It is important to make sure that candidates from reputable sources are sourced, job listings are posted on the right platforms, and candidate data is consolidated, and so on.

Zoho Recruit serves as an automated hiring platform that simplifies all these processes so that the focus is more on attention-demanding responsibilities. It has customizable tools that help in programming the software to automate data input, consolidate candidate information, update interview schedules, tackle tedious and repetitive recruitment tasks.

2. Effective Candidate Assessment


This is one of the most time-consuming aspects of the recruitment process when it comes to compiling information of candidates for assessment. By looking at the candidate pages tool of Zoho Recruit, it is possible to take a detailed look at the profile of a candidate without feeling any need to sift through piles of documents. 

Zoho Recruit helps in finding the name of a candidate in a database, clicking on it, and seeing a detailed profile with pictures, contact data, and social links almost immediately. This way, the recruiting manager can sort the candidates by taking a good link at their credentials.

3. Application Filtering


Zoho Recruit is significantly effective at hiring easily because it works on the basis of previously inserted values that each applicant should respond to. In case an application does not fulfil any given criteria, it can automatically be withdrawn until the recruiter wants to have a complete look at it. 

Meanwhile, Zoho Recruit ensures that vacancy appears at all important locations and job boards so that quality candidates can come across eventually. Until the position is filled, the vacancy is shown so that steps are taken to hire a person early.

4. Streamlined Application Database


Right after a candidate gets chosen for hire, Zoho Recruit login can be used to automatically feed information into a centralized applicant database for easy onboarding and performance monitoring.

When the records are in the system, it becomes possible to manage candidates and the present employees while using their information stored in the database. As the application is entirely cloud-based, one can get it up and running immediately while not worrying about any complex downloads and expensive installations to worry about.

Tips for Reinventing the Recruiting Process

 

1. Redesigning Hiring Strategy


In almost any field, professionals are always on the lookout for increasing their performance and moving up the professional ladder. One of the best techniques to do this is reviewing the past performance so that actions can be observed and analyzed when they are their best and one can find what areas must be worked on.

Recruiting process is similar. It is important that you break all elements of your hiring process, look at your past performances using metrics such as time to fill, cost per hire, and so on. In case you have collected feedback, this is a good time to study that feedback and pick a pattern of which applicants did you like. This will streamline the previous recruiting experience.

Other than this, leveraging changes such as mass job reshuffling also gives you a great chance to rebuild your talent pool while letting you stay on top of rising employment trends such as economies. When you look at every stage of the process under a microscope, you will be able to uncover both the hiring success and challenges that cause you to miss out on potential candidates.

2. Highlighting the Pain Points


Once you know the challenges that you have been facing in the recruiting process, you can start working on all of them individually. This will give you time for re-evaluating and recording the improvements substantially rather than trying to change it all at once. For example, a small change in listing down applicants can make radical improvements in the overall process.

It is always good to experiment with AI recruitment software as a hiring professional so that you can keep an account of what is beneficial and what is not. The changes that you make are calculated and also yield a large return on the investment. In case candidate management is something that is proving to be trouble then you can be better off focusing on issues of candidate communication.

Recruiting process management enables you to analyze the effectiveness of solutions at a micro-level. After you narrow down the problematic areas in recruiting strategy, you can put important variables to test until the time all solutions come together to form an improved hiring process.

3. Adopting Data-Driven Approach


Hitting a block in your hiring process can be frustrating, to say the least. This is more so when the times are tougher for the recruitment industry. What matters is how you will overcome the slump.

When you condition yourself to become proactive and prepared for problems ahead of time, you become capable of handling uncertain job markets. The best way to do this is to become proactive with data.

Gathering the data you need for making improvements to your hiring strategy can require diving into technology. It is best to evaluate the digital ecosystem and see whether adopting or migrating to a recruiting automation platform will work for you and your team.

An ATS allows you to design a workflow that can effectively automate repetitive tasks while giving you more time to reconnect with and earn goodwill with customers. In addition, an effective AI-powered ATS also provides you with real-time data that is usually stored automatically and is accessible anytime with reports and dashboards.

In case you find it rather troublesome to gather data needed to compete in the present recruitment market, it is best to learn more about the working of the Zoho Recruit Application Tracking System. It can give you the information needed to make decisions because it allows you to track weaknesses and develop solutions.

Conclusion


Recruiting process is not so easy. There are many aspects that must be taken care of as the needs of all clients in a staffing agency cannot be thought of as one. Hence, there is a need for robust AI recruitment software that can effectively optimize the recruiting process irrespective of moving from a traditional hiring system to migrating from ATS. With the implementation of Zoho Recruit, the recruiting managers can decrease the time and allow others to find the right candidates for each role.

Recruiting managers can have different needs but they can effectively customize the software according to what they want. Zoho Recruit also helps to form a strong online presence with multiple integrations. It helps extensively in managing relationships with customers. The tools and integrations can help in improving efficiency in sourcing, screening, onboarding, and hiring candidates without any sacrifice of quality of hire.

If you haven’t already implemented Zoho Recruit, it is time to take action and do it right away for better recruiting and hiring managers. Get in touch with our certified Zoho consultants to know more about Zoho Recruit and how it can help your business.

Tips to Reinvent Your Recruiting Process with Zoho Recruit Read More »

Zoho CRM, Zoho Implementation, , , ,
Streamline Your Hiring Process with Zoho Recruit Automation and AI _ Encaptechno

Streamline Your Hiring Process with Zoho Recruit Automation and AI

/ , , , , / Zoho Implementation

Streamline Your Hiring Process with Zoho Recruit Automation and AI _ Encaptechno
The job market needs a scale up and efforts are being made consistently to do the needful. The positive trend of people looking for a job has set into motion a much more lucrative year for the recruiters when it comes to business, but also the satisfaction of putting people to work when it makes a difference.

During the COVID, many professionals had been displaced. However, today these professionals are able to apply for jobs that are relevant to their skill sets. This promises them a much better scope, both for the candidates to find their dream jobs and for the recruiters to be able to partake in a journey.

In case you are a recruiter or you dream of starting your entrepreneurial journey then working with a recruiting automation platform can be extremely helpful. This is the right time to start and starting an application such as Zoho Recruit is a great choice. 

In this blog, we will discuss how a person can streamline your hiring process with Zoho Recruit with automation and artificial intelligence. First, let us start by understanding what Zoho Recruit is in complete detail.

What is Zoho Recruit?


Zoho Recruit is a recruiting automation platform that helps in quick and improved hiring processes. It is a cloud based applicant tracking system that is created to offer diverse and an end-to-end hiring solutions for the staffing agencies, temporary workforce, and corporate HRs. Using the intuitive remote hiring software such as Zoho Recruit, the hiring process can be made completely effortless.

Zoho Recruit also offers seamless integration for the hiring process. With Zoho Recruit, Zoho has come up with a tool that enhances the manner in which recruiters find, engage, and hire talent. There is a growing list of integrations that offers recruiting professionals all the freedom needed to work with the best tools and solutions for ultimately strengthening the recruitment platform.

Zoho Recruit for Staffing Agencies


Zoho Recruit for Staffing Agencies
Zoho Recruit is an AI recruitment software and an enterprise ready platform that comes with a built in customer portal, resume processing tools and much more that ensures hiring processes are fool proof. It makes agency recruitment completely effortless.

  • The staffing agencies can source talent quickly by instantly searching candidates using powerful source boosters of Zoho Recruit.
  • Staffing agencies can maintain safe, compliant, and completely inclusive hiring practices with background screening functionality.
  • The agencies can also make informed hiring decisions on the basis of a comprehensive view of candidate status.
  • Job application process can be simplified by auto-filling information from LinkedIn profiles.
  • Staffing agencies can create a blueprint on the same page so that the recruitment process can become automated.
  • The resume templates can be tailored for the candidates using a company logo and more.

Zoho Recruit’s Corporate Recruiting Software


Zoho Recruit’s Corporate Recruiting Software
The hiring process is changed considerably with Zoho Recruit’s corporate HR software. This software streamlines the hiring process for corporations and SMBs with features that make ensure short filling time and longer employee retention. Custom made career pages can also be created and employee referral portals while including the HRMS and managing candidates.

  • Zoho Recruit helps in employee referral which further leverages the workforce as a sourcing extension.
  • Offer letters can be sent with ease using Zoho Recruit. They can be digitized creating templates for candidates to accept the job.
  • Zoho Recruit is an AI recruitment software that can be used to build an employer brand. You can extend the look and feel of a brand by customizing the Careers page with Zoho Recruit.
  • Zoho Recruit allows the corporate organizations to assess first and then interview. You can create pre-screening assessments to measure candidate skills.
  • The feature of effective territory management introduced by Zoho Recruit grants the users easy access based on the characteristics of accounts.
  • You can easily convert hires to employees with the Zoho People integration while converting a candidate’s status to employee seamlessly.

Zoho Recruit for Temporary Staffing


Zoho Recruit for Temporary Staffing
The jobs can be closed quickly using Zoho Workerly. This is a temporary staffing software that allows agencies to schedule jobs for temps, create and approve e-timesheets and also generate invoices within a single interface.

  • Zoho Workerly enables an easy and conflict-free scheduling method in just one place.
  • You can create and manage timesheets across various jobs.
  • You can generate invoices immediately when a job gets completed and get quick payments using Zoho Workerly.
  • The temp portal can be used to accept or reject a job or with an email or a text message.
  • You can update work, clock hours and send timesheets for review using the mobile application.
  • You can also view the job offers and see any upcoming, current, and completed projects.

Zoho Recruit for Hiring on the go


Zoho Recruit allows the users to see the candidate profiles, schedule calls, interview candidates and do much more. Using the mobile application of Zoho Recruit, one can step away from work without stepping away from work.

  • Zoho Recruit allows effective planning of a workday. You can create, organize and prioritize effectively. The Recruit calendar helps in planning and tracking tasks while keeping your day on schedule.
  • You can instantly manage records effortlessly with Zoho Recruit. They can be added and managed while being on the road including Job Openings, Contact, Candidates, Interviews, Clients, and To-Dos.
  • Zoho Recruit also helps in scheduling interviews with ease. You can arrange interviews with the candidates in just a tap or two.
  • An excellent AI recruitment software, Zoho Recruit helps in updating job structure status right away. Candidates can be kept in the loop by changing a job opening status so that no one is guessing.
  • You can hold meetings with only a single tap. The Zoho Recruit mobile application helps in keeping up with the candidates, clients, and contacts. They are always just a call or a text away.
  • You can sort candidates quickly using Zoho Recruit. If you need to see which candidates are associated with a job opening or submitted to a client for a review then the data is always available at your fingertips.
  • The comments and communication can be tracked easily and from anywhere using candidate, client and contact modules.
  • After the configuration of your email account, the Mail Magnet is useful in scanning the inbox and keeping you notified about emails while performing quick actions.

Now that we have got an overview of how Zoho Recruit helps in streamlining the hiring process, let us discuss an example.

Understanding the Streamlining of Hiring Process with Zoho Recruit


Sanjay runs a staffing agency from the year 2019. After facing many challenges during the pandemic, he finally thinks that the companies are becoming stable now and wish to hire talented individuals. Sanjay knows that the traditional method of recruiting manually is not just time consuming and cumbersome but are not time and talent sensitive.

Recently, Sanjay was assured that he had been thinking right because he was approached for hiring multiple professionals for his new client. Different posts require a different set of skills and some also require certifications for performing tasks set by job description.

With multiple requisitions being open at the same time, Sanjay and his team knew that sourcing, screening, assessing, and choosing qualified candidates in the limited time frame is not possible. Using Zoho Recruit, Sanjay noticed an improved recruitment process. His journey with the AI-driven Zoho Recruit is:

  • Sanjay can easily add his brand information and the user roles using the customized access permission for individual employees.
  • Sanjay is using an ATS for the first time so he imports the data from all spreadsheets for managing the candidate database and client contact information.
  • Sanjay can add important information about job opportunities his clients have specified while assigning them to recruiters from his team. The team can then push the job requisitions on various job boards and vendor portals.
  • Using Zoho Services, Sanjay can be associated with the different recruiters and some clients can also have internal team leads that would like to refer candidates. For managing the job orders better, he can create a vendor portal where the best matching candidates can be submitted and stay updated on the status during the hiring process.
  • Sanjay’s clients create new job openings, send feedback for the candidates submitted, and take the interview decisions. This can shorten the feedback loop after the candidate interviews and enables Sanjay to cater to various clients at the same time.
  • After the client shortlists the candidates, Sanjay can schedule interviews based on the stage they are in the process. This differs from video interviews, live interviews, cognitive assessments, and much more. Using an AI recruitment software such as Zoho Recruit, time can be saved while scheduling interviews and eliminating redundant tasks, coordinating client schedules, and gathering post-interview feedback.
  • Sanjay can then set up a workflow to send customized emails for hiring candidates.

Staffing Agency Example


Rekha is running a staffing agency in India. She implemented Zoho Recruit because her present ATS does not cater to the language diversity she needs and also lacks important features. Her team also gets caught up in the completion of activities such as manual searching of candidates, sorting stacks of resumes, making calls and sending emails to set up screenings with candidates.

Rekha is completely aware that at the present time, even 24 hours can make the difference between landing or losing a top candidate. This is how Rekha set up the system.

  • Rekha can add her brand information and changes the preferred language to English on the ATS while customizing user roles and access permission for individual users.
  • Rekha can migrate from another ATS to Zoho Recruit so that the import of data can be easy from the previous workspace.
  • After Rekha imports the data on the basis of client requirements, she can add information about job opportunities and assign them to recruiters from her team.
  • All resumes that Rekha and her team received from various job integrations, social media, and careers go through a resume parser mapping powered by AI. This helps them to standardize and align parsed resume structure to a customized form for a seamless import of candidate profiles.
  • Rekha can use Zia after the candidate’s resume is parsed to generate a Match Score for seeing how good of a fit they might be for the job. Zia, the AI assistant of Zoho Recruit uses skillsets associated with the job for assessing requirements before fetching a list of candidates with matching skills and generating match scores.
  • Rekha can offer candidates a portal to apply, track applications, and receive prompt updates for improving the candidate experience and strengthening the employer brand.
  • The Advanced Recruit Analytics empowered using Zoho Analytics helps Rekha analyze Zoho Recruit data and create useful business intelligence reports and live dashboards. Using this integration, Rekha’s recruitment process is optimized and adjusted based on data. The resume parser mapping powered by AI and proprietary algorithms helps to standardize and align parsed resume structure supported by an organization.
Conclusion


The needs of all clients in a staffing agency cannot be presumed as one. Hence, a robust and user-friendly ecosystem can optimize recruiting process regardless of transitioning from a traditional hiring system or migrating from ATS. Zoho Recruit helps in decreasing the time and allowing to find the right candidates for each role.

Sanjay and Rekha had different needs but they were both able to customize Zoho Recruit and streamline their hiring process. With this AI recruitment software, Sanjay and Rekha’s team has more time for targeting potential clients.

Zoho Recruit also helps to form a strong online presence with multiple integrations. It helps extensively in managing relationships with customers. The tools and integrations can help in improving efficiency in sourcing, screening, onboarding, and hiring candidates without any sacrifice of quality of hire.

Streamline Your Hiring Process with Zoho Recruit Automation and AI Read More »

Zoho Implementation, , , ,
Salesforce Einstein revolutionizing B2B Market

How Is Salesforce Einstein Revolutionizing The B2B Market?

/ , , , , / CRM Services

What if we told you that Einstein, Leonardo, Sensei, and Watson were alive? 

 

Salesforce Einstein revolutionizing B2B Market

They indeed are, but as Artificial Intelligence suites patented by the leading Global Enterprises and Technology vendors.

Before we spill the beans on ‘what is Salesforce Einstein?’, let’s take a step back and understand the significance of Artificial intelligence in our everyday life.

Today, you can call up Google Assistant, or Siri for the latest movie recommendations; let major music streaming platforms curate personalized playlists as per your likings, and add friends on Social Media with similar personality traits.

Have you ever wondered how these platforms offer you such a personalized experience?

The answer you’re looking for is Artificial Intelligence.

Startups and global enterprises today are employing complex artificial intelligence (AI) and Machine learning algorithms in everyday operations to personalize your experience, and make it richer, and smarter.

Let’s take Global corporations for instance. 

These enterprises are implementing new radical automation technologies with the likes of Robotic Process Automation to assist their employees with overnight adoption to the new normal- Work from home environment.

But that’s a story for another time. Let’s kickstart this blog by answering the most essential question.

What is Salesforce Einstein AI Suite?

 

Salesforce Einstein is naught but an Artificial Intelligence suite developed by Salesforce to closely visualize, and present the information regarding all the sales activities in your Salesforce environment.

How does Salesforce defines its game-changing Salesforce Einstein AI?

According to Salesforce, 

‘Salesforce Einstein is a set of best-in-class platform services that bring advanced AI capabilities into the core of the Customer Success Platform, making Salesforce the world’s smartest CRM’.

Now that we’ve established a basic understanding, let’s move to the crucial bits entailing Salesforce Einstein AI.

What’s included in Salesforce Einstein AI Suite?

 

The 2019 Gartner’s study of Customer and Relationship Management clearly indicates that Salesforce has the #1 market share amongst the top CRM providers globally.

If we study the trend, Salesforce has always been amongst the early adopters of radical new inventions, and technologies- and it’s the same story this time around. 

Salesforce acquired a few AI and deep-learning startups, including PredictionIO, MetaMind, and RelateIO to bring you the smartest CRM platform in the world- Salesforce Einstein. 

The Salesforce Einstein AI Suite is comprised of multiple tools that are powered by automation technologies including:

  • Deep learning, 
  • Predictive analysis, 
  • Artificial neural networks,
  • Machine learning, 
  • Data recovery, and more.

AI with CRM

However, a few apps in the Salesforce Einstein AI Suite are offered as add-ons; meaning, you can choose to opt-in and customize them as per your business’ requirements.

Salesforce Einstein App Categories

 

Einstein AI app suite can be majorly classified into three categories:

1. Out-of-the-box

These are pre-built applications that can be added with a single click. Here outlines are key examples that fall under this particular category:

  • Lead and opportunity scoring, 
  • And Email auto-segmentation

2. Point-click solutions

These aren’t as simple and direct as the ‘Out-of-the-box’ category.

Point and click solutions require Salesforce administrators to configure and create certain models and offer the required training to the users.

Here are key examples:

  • Service chatbots, 
  • Visual analytics and insights,
  • And Custom Predictions.

3.Programmatic AI services

Automation is the future, but automating processes to source unstructured data from multiple integrated apps require special training, complex machine learning algorithms, and extensive model creations.

That’s exactly what programmatic AI Services offers to your business’ Salesforce CRM.

  • Customer Intent analysis,
  • Object identification, 
  • And Classifying different images under sections.

What are the benefits of Salesforce Einstein?

 

The list of Salesforce Einstein AI benefits for your business is inexhaustive- but we’d like to highlight a peculiar one:
Salesforce Einstein AI is compatible with all the major CRM suites available globally. That means, even if your business isn’t currently employing the Salesforce CRM, it can still benefit from the Einstein AI tools and platform.

Benefits of Salesforce Einsein

However, we’ve outlined the key highlights of Salesforce Einstein, giving you a glimpse of the benefits it can deliver to your business, and how it is different from other compelling alternatives:

1. Easy Integration

Since Einstein is built itself into the Salesforce platform, it works seamlessly with all your current apps and processes.

2. No to little experience

Einstein AI capabilities handle intensive lifting of data processes, making it possible for Salesforce Admins to employ Einstien without any preliminary training.

3. Customization

With Einstein AI, CRM admins can introduce advanced customization to their current apps, and processes via coding.

4. Data-centric

Leveraging different automation technologies, Einstein AI cross-checks for the errors in data models, whilst ensuring that they’re updated at all times.

5. Predictive Analytics

Employing predictive analysis, you can automate manual data entries and unstructured workflows with Einstein AI.

Einstein with Salesforce

Application of Salesforce Einstein AI in B2B Marketplace

 

Although Salesforce Einstein’s apps are offered in three different categories, starting with the default ‘out-of-the-box’ category (the one we discussed above) often seems plausible to start-ups, enterprises, and individuals alike. 

Why?

For your business can embrace new capabilities, and get up-and-running in literally no-time. 

But before we highlight the cloud-based apps, let’s briefly understand Salesforce Einstein Analytics. 

What is Salesforce Einstein Analytics?

 

Salesforce Einstein Analytics, also formerly known as ‘Salesforce Wave’ is a powerful CRM app used to visually analyze the user-activities within your Salesforce or other CRM environment.

Salesforce Einstien Analytics

Why is Salesforce Einstein Analytics important to your business?

 

Whether you use Salesforce CRM for sales, marketing, managing accounts, or running campaigns, Einstein Analytics assists your CRM admins to study insights from the data entered by your active users into your CRM applications.

Incorporating visual tools like graphs, reports, and intuitive dashboards, these in-depth user insights help you mark out the value touchpoints, and understand how your users are engaging with the Salesforce CRM platform. 

With that said, let’s outline the Salesforce Einstein’s default apps, grouped by the Salesforce cloud.

Salesforce Einstein AI benefits for your business

Einstein Cloud Apps:

 

Einstein AI Sales Cloud

Einstein offers the sales representative with prudent product predictions and the future demand/supply analysis, enabling them to sell more products/services and often exceed the set quota. 

There’s a boost in productivity too, for Einstein AI not only automates the repetitive tasks but enhances the current CRM processes with its predictive capabilities.

1. Einstein Email Insights

Salesforce Einstein AI collects and studies your entire users’ email data, opening and CTR rates to check your content for relevancy, and recommend optimal send times.

2. Einstein lead Scoring

Leveraging the AI technologies, Salesforce Einstein assigns a unique score to your leads, helping your sales personnel to prioritize accordingly. The scoring structure is based on your individual lead’s history, current lead score, and conversion rates.

Einstein AI Marketing Cloud

Companies employ Artificial Intelligence in marketing to study the customers’ trends, predict their journeys, and personalize their overall experience. 

Delivering the right personalized experience helps your marketers to boost engagement across multiple social channels by delivering the right content, to the right audience, at the right time.

1. Predictive Engagement Score

Einstein AI analyzes the customer data for all your buyers, to estimate, and often predict how they engage with your content including email, links, CTAs, and more.

2. Social Studio

Salesforce Einstein AI leverages different social listening tools to sort social media posts that refer to or mention your brand- directly or indirectly.

It even enables your marketers to put in specified filters, for instance: Identifying posts highlighting your brand with negative sentiment.

3. Market Segmentation

Einstein analyzes your market and creates different buyer personas, assisting your marketers to create separate audience groups with common behaviors.

This promotes effective engagement by personalizing your customers’ experience as they come across different touchpoints.

Einstein AI Service Cloud

Companies are dramatically enhancing their customer experience and after-sale services- courtesy chatbots. Salesforce Einstein AI improves the current service sector by facilitating the service agents to collect customer insights and deliver contextual answers in real-time. 

1. Einstein Chatbots

Einstein bots originally couldn’t start automatically, but with recent Salesforce updates, that’s a thing of the past.

Once launched, Salesforce Einstein AI chatbots can deal with the influx of general queries, relieving your customer representatives to handle critical requests, and provide inputs on high-value tasks.

2. Einstein Supervisor

Einstein powered chatbots collects, combines, and produces real-time reports of operational insights, wait-times, and agent availability- assisting service managers in taking smart situation-oriented actions.

Einstein AI Commerce Cloud

Offering a personalized experience to customers across all the shopping channels is quintessential to modern-day eCommerce businesses. 

Salesforce Einstein AI is aptly designed to handle a vast amount of user interactions, and deliver a highly personalized experience across all touchpoints.

1. Einstein Search Dictionaries

You can only host too many products on your website. This particular Einstein tool helps you identify the missing products in your catalog by registering the users’ site searches- including both the site box and storefront browsing.

2. Einstein Sort Predictions

To offer a unified experience, you can leverage Einstein commerce apps to search and category product pages according to your customers’ search history.

This helps your customer find the right products- irrespective of the fact whether they’re browsing your store on the web, or a mobile app.

Well, that’s just a comprehensive overview of Salesforce Einstein Suite’s offering. The list of Salesforce CRM cloud applications and categories is merely endless.

Investing in Salesforce Einstein should be an inherent factor whilst formulating your online budget- for it gives your business the much-needed competitive edge.

AI Powered CRM

Robotic Process Automation and Salesforce: Automate Non-API Systems

We mentioned RPA sometime earlier in this blog but before we wrap things up, we’d like to touch up a little on this particular automation technology and its application in Salesforce Einstein. 

So, what is Robotic Process Automation? 

In plain simple language, RPA is an automation technology that employs software robots to imitate humans actions with a particular system to automate repetitive tasks and free your business’ time and limited resources. 

The substantial upside of RPA is that it allows you to automate processes and systems that are not yet compatible with modern-day APIs.

If you’re ready to implement and invest in a robust service strategy, the combination of RPA and Salesforce Einstein can bring incredible benefits to your business. 

With this in mind, check out the key RPA providers for 2020 listed underneath:

UiPath

Featuring a drag and drop intuitive UI, Uipath is a user-friendly automation tool for both developers and non-developers.

Automation Anywhere

Automation Anywhere offers a plethora of RPA and other simple yet effective automation tools for building robust RPA service systems.

Signity Software Solutions

Signity Solutions offer an amalgamation of AI technology stack with Robotic Process Automation, which sets it apart from other RPA vendors.

Kofax

Kofax virtually works with any application, and can be easily implemented- irrespective of the individual’s coding skills.

The automation sphere has hundreds of vendors, with each one different from another in one automation aspect or other. You’d have to do your due diligence to correctly identify your enterprise’s automation needs, and select the right RPA vendor for automating your business processes.

Salesforce Einstein: A Must-Need in Covid-19?

 

After the World Health organization declared Covid-19 as a pandemic, businesses had to adopt new technologies and remote working almost overnight to stay afloat in the market.

If you’d enter the keyword ‘Salesforce’ in Google Trends, you’d notice that the demand had rather been increasing since the information regarding the novel Coronavirus first started to float around in the B2B community.

It’d be naive to comment that companies weren’t prepared for the radical shift to remote working- that thing was already in motion. 

But planning and execution are two very different scenarios.

Quarantined or not, individuals are more active online today- more than ever! And businesses simply can’t let go of this tremendous opportunity. 

Investing now in Salesforce Einstein AI would provide your business with service centers that run on auto-pilot, digital workforce, easy migration to remote working, powerful and updated CRM apps, extensions, and a lot more.

Get Einstein AI today and be more resilient in the face of significant shifts- one that’s not irreversible in our wise opinion.

Salesforce Consultation

How Is Salesforce Einstein Revolutionizing The B2B Market? Read More »

CRM Services, , , ,
Scroll to Top