The present world is governed by digitization. All potential customers spend a decent amount of their time on their screens on an everyday basis. As a result, the growth of online buyers goes up each year and millions of buyers purchase products online as the numbers keep growing consistently. Online marketing is here to stay […]
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Business intelligence has been completely revolutionized in the past decade. Data has become big and everyone has started using the power of the cloud. The BI landscape is developing and the future of business is now playing a big role. In 2023, BI tools and strategies will become more and more customized. Businesses of all
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The business owners of today often find it challenging to keep pace with the evolving digital landscape. If you are curious about how your business can stay dynamic and relevant in the present age then you must remember that digital transformation is the key. The fact is that businesses that embrace it quickly will survive
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The present generation prefers to spend their time only on projects that are purposeful. Starting from shopping for weekly groceries to everyday utilities and clothing, most things are purchased on the Internet. There is an increasing demand for e-commerce stores all across product categories and hence, the market is also becoming saturated with similar products.
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If you didn’t know this already then you should know that Google Ads can call out your rating quality score. Google uses a tool for finding how the ads can affect the overall user experience when they are measured against certain keywords. When digital marketers use quality scores, they can find which parts of their
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Business management software is a tool that comprises different modules for running a business from end to end. It helps with sales, marketing, analytics, productivity, HR, employee management, collaboration, back-office tasks, and also document storage needs. The modules do not have to be siloed but they can actually be used for carrying the context forward
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Customer relationship management has long been at the centre of successful businesses helping companies to manage and analyze their interactions with customers. However, with technological advancements, traditional CRM systems are developing to include cutting-edge AI. Generative CRM is a combination of generative artificial intelligence and customer relationship management. It refers to a subset of AI
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One of the most common struggles faced by sales professionals is sifting through countless leads for finding which one is actually worth pursuing at the end. An effective solution that solves this problem at hand is called predictive lead scoring. With the use of predictive lead scoring, it is possible to streamline the lead-scoring process
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Real-time marketing is a concept that is focused on events, customer feedback, and trends on social media channels for the purpose of creating relevant interactions with the target audience. The key ingredient of these interactions is that they happen in real-time. Marketers listen to the needs of customers through various listening tools that ultimately help
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Marketing is a fun and interesting practice. Contrary to the common belief of the term B2B marketing strategy is a complex or technical concept, it is actually pretty fun. A good marketing plan can lead to great outcomes for a business. What’s best is that there is no one size fits all approach to developing
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