what is salesforce health cloud

 

In the times that we are living in, patient-centric healthcare is a new reality. Healthcare all over the world is being run on outcome-based patient care and affordability that eventually creates mandates for the healthcare providers, medical devices, and even pharmaceutical companies to focus increasingly on good health. Simultaneously, even the patient’s expectations for information, access, and interaction have increased majorly.

To ensure that the healthcare systems succeed, there is a need to evolve from a focus on medical records management to patient relationships. The healthcare leaders think that is a clear path for improving patient satisfaction, delivering high-quality patient care, controlling costs, and improving overall outcomes.

That said, the healthcare providers still face challenges to make the shift to the healthcare system that is end to end, smart, and well connected. This is primarily because of the age-old manual methods that have been followed until now and one of the best ways to solve this problem is solved with the Salesforce health cloud implementation. Let’s see what is Salesforce Health Cloud in detail?

What is Salesforce Health Cloud?

Salesforce Health Cloud is an integrated solution that uses the power of the cloud, social, and mobile technologies for creating an environment that allows everyone including admins, patients, and specialists to get the information needed at any time and on any device.

The Salesforce health cloud implementation serves three important benefits and they include:

• Complete Patient View
• Smart Patient Management
• Connected Patient Engagement

In essence, the Salesforce Health Cloud gives healthcare providers the ability to go beyond the health records and build strong relationships with patients.

Let’s have a look at all of these features in complete detail one by one:

1. Complete Patient View

The Salesforce Health Cloud offers a complete view of the patients in the following ways:

• It helps in creating rich and contextual profiles.
• It helps in collaborating care networks and health timelines.
• It helps in integrating patient data with electronic health records.
• It helps in incorporating third data from medical devices and wearables.

With a complete view of the patient, one can get easy access to the right patient information including current conditions and medications, communication preferences, and appointment history.

Other than this, Salesforce Health Cloud implementation also works easily with the health systems’ EHRs while making the patient data easily referenced, actionable and current from any device. With the medical devices and wearables integrated easily with the Salesforce Health Cloud, it becomes easy to gather data from at-home devices such as glucose levels, activity measures, and sleep patterns.

In all, the Salesforce Health Cloud is capable of delivering a holistic and real-time view of every patient’s health while giving the healthcare providers all information that is needed to offer care for improving healthcare outcomes.

2. Smarter Patient Management

Salesforce Health Cloud makes it completely possible for the healthcare providers to do the following things:

• Prioritize tasks all across the patient’s needs.
• Segment and manage the patient population.
• Map professional and personal caregiver networks.

In fact, the Salesforce Health Cloud features a page called “Today” that offers a holistic view of your patients and the critical tasks that are otherwise related to the full patient population. With the view of Today, you can make care decisions effortlessly by browsing the customized care plan for tasks and taking quick actions on them.

In addition, you can also segment and manage the patient populations effectively including sending messages to all patients with high blood pressure so that regular check-ins are scheduled in a safe and private manner.

With the power of the Salesforce platform, you can easily view all internal conversations including the ones with patients and other healthcare professionals. This helps in making improved care coordination plans along with easier and efficient patient care plans.

Finally, you can also map the personal and professional networks that enable you to assign ownership of health goals to anyone on the care team including the patients and their families. Salesforce health cloud implementation empowers you to quickly manage the patient populations, personalize each interaction and drive much better outcomes.

3. Connected Patient Management

Another feature of Salesforce Health Cloud is that it makes healthcare information much more accessible, improved, and effective. It helps in:

• Collaborating seamlessly with the care teams and patients.
• Assigning tasks to the caregiver networks.
• Sharing secure messages to any device.

With the use of Salesforce Health Cloud, the care coordinators can safely collaborate and assign tasks across the caregiver networks. This is something that also extends across the full care system just so that you can work with patients for charting progress against care plans and health goals while easily communicating with physicians, care coordinators and getting quick answers from specialists all across the provider network.

When you extend the Salesforce Health Cloud to mobile platforms, you can send safe messages to the patient’s mobile devices, meeting their expectations for safe communication, encourage deep engagement and accountability and develop strong relationships and loyalty.

Benefits of Salesforce Health Cloud

The different healthcare and life sciences organizations are completely focused on improving health outcomes and driving efficiencies. However, many have been dependent on disparate systems that hinder a comprehensive view of the healthcare consumer while hindering collaboration and innovation.

Simultaneously, healthcare consumers have also set high expectations for personalization and easy access to medical resources. Below, we will understand how the Salesforce Health Cloud implementation steps in to solve these problems.

There was a time when Salesforce was seen exclusively as a solution for the sales team only. However, Salesforce reimagined healthcare in the sense that the functionality could become seamless and visibility could be improved. This also enabled personalized interactions that strengthened relationships and built trust with customers whether they were patients, providers, members, or partners.

With the Salesforce Health Cloud, you can seamlessly connect systems and organize data in a meaningful way that scales up one-to-one engagement with each stakeholder.

The benefits of Salesforce Health Cloud are:

1. Improved Patient Experience

The healthcare professionals manage almost everything including patient care, physician networks to juggling multiple siloed systems. As they do this, they also struggle to meet the demands for establishing extensive communication amongst the care teams, patients, and other facilities.

With the Salesforce Health Cloud features, it becomes possible to unify systems and gather important data onto one easily accessible platform. You can get a complete 360-degree view of the patients, staff members, and clinicians for viewing the health records, social determinants, and communication preferences.

This further helps in coordinating with appropriate care while empowering front-line support teams for interacting with and providing an optimal experience for patients. Salesforce powers the experience that patients deserve by:

• Connecting Systems
• Enhancing Personalization
• Using Data Intelligently
• Coordinating Care Everywhere
• Engaging Patients on any channel

2. Meeting Member Expectations

Different members want a seamless and personalized experience from the payers with easy access to relevant health information at any time on the device. However, because of disparate systems in place, the payers cannot meet any member expectations while further slowing down processes and increasing room for error.

With an integrated CRM platform, it becomes possible to create a single source of truth for everyone in the member journey while enabling seamless omnichannel experiences tailored to the healthcare needs of each member and communication preferences.

In fact, Salesforce Health Cloud implementation also empowers the call center agents to drive much better engagement and efficiency. As a final result, the trust factor gets established so that anytime the members have a request, question, or issue, they are confident that the payer will deliver a valuable interaction.

You can power better engagement with Salesforce in the following ways:

• Achieving Member Centricity
• Resolving Escalated Cases Quickly
• Increasing Operational Efficiencies
• Leveraging Cohort Data
• Communicating Across Preferred Channels

3. Driving Patient and Customer Engagement

Right from increased pressure in the drug pricing and reimbursement constraints to the competitive impacts of some mergers and acquisitions, there is a need for pharmaceutical companies to continue driving innovation with patients and customers.

For these trends to go offset, an integrated CRM platform increases efficiency by connecting the supply chain, manufacturing, marketing, patient services, sales, and medical affairs. This helps in powering the experiences that customers expect, the support that patients need, the productive tools that employees want, and the trust that information technology is responsible for all customer and patient channels. 

In return for this, the CRM platform unifies provider, partner, and patient information for a complete view of all business actions and actionable insights. It becomes possible to streamline and optimize the therapy development pipelines with Salesforce in the following ways:

• Connecting the Customer Lifecycle
• Using AI to Surface Data Insights
• Engaging Distributors for Providers
• Creating Strong Patient Relationships
• Speeding up Clinical Trials

4. Connecting Customer Lifecycles

The medical device industry has always embraced innovation with an open-minded attitude. However, the sales representatives often rely on some high-touch models such as visiting the doctor’s offices and scrubbing in for the surgical cases for selling medical devices.

In essence, the sales representatives need much more advanced tools for gaining insights, tracking activities, closing deals, and connecting all possible points in the customer lifecycle. This is right where an integrated CRM comes into place.

Much more than just for forecasting and managing the customer contacts, the Salesforce Health Cloud implementation helps in safely connecting all possible sources of data from the existing systems for delivering a unified patient, provider, and partner experience on all preferred channels. By using a common view, you can easily engage customers and patients who use the devices every day.

You can proactively engage the customers all through the lifecycle of Salesforce by:

• Creating Connected Experiences
• Streamlining the Technology
• Offering Actionable Insights
• Starting to Sell Smarter
• Improving Engagement with Device Data

It is important to recognize and understand that there is nothing more important than health. This is why it is important to deliver individual attention, personalized treatment, affordable care along access to health records. All this ensures easy communication on any device at any time, something that healthcare customers want, expect and also deserve.

Collaborating with the Salesforce partner can help in delivering personalized experiences, improving operational efficiency, and becoming much more agile in a competitive industry. This is essentially done by connecting care teams, researchers, EHR data, and many other business workflows on a single and secure digital platform. This leads to much better outcomes for the business, employees, and customers as well.

Conclusion

In the present world, the modern healthcare systems are supposed to rapidly evolve in the sense that they meet the base expectations of the connected patients. The Salesforce Health Cloud implementation puts patients at the very center of care by giving them many benefits.

It is possible to see a complete view of the patients with integrated data from EHRs, wearables, and more, you can make smarter decisions from a single console, and you can also engage with patients across the caregiver networks and on any devices.

Encaptechno can work as your Salesforce partner while empowering you to go way beyond your health records and build a meaningful relationship with the patients. Get in touch today to ensure the seamless functioning of the healthcare system.