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Salesforce Community Cloud and its Advantages - Encaptechno

What Is Salesforce Community Cloud And Its Advantages?

Salesforce Community Cloud and its Advantages - Encaptechno

Salesforce is considered one of the most well-liked and renowned CRM tools all over the world. Amongst all the benefits that the use of Salesforce offers, a highly useful one is the management of business operations. It offers a relentless solution to business owners along with a wide number of features.

The innumerable benefits that Salesforce offers combined with an additional number of features that prove to be highly advantageous for business organizations. One such important add-on feature is called the Salesforce Community Cloud.

In this blog, we will be discussing all about the Salesforce Community Cloud and its advantages as well. However, before anything let us begin to understand what Salesforce Community Cloud is in detail.

What is Salesforce Community Cloud?

What is Salesforce Community Cloud

Before knowing what is community cloud, it is necessary that we understand why we need it? To begin with, Salesforce was launched to offer expert assistance to the sales team of an organization. It introduced a method to keep the sales of an organization on track with its customers.

Not long after the launch of Salesforce, there was an official launch of Salesforce Customer and Partner Portals for managing the relationship between customers and the sales team. Sometime later than this, the name of this community was kept as the Salesforce Community Cloud.

With the help of Salesforce Community Development, the developers were presented with an option to create and get assistance for their work. The users could share the information, communicate with the customers, and partner effectively for the completion of various projects in a more personalized manner.

There are four editions offered by the Salesforce Community Cloud known as Enterprise, Performance, Unlimited, and the Developer Salesforce editions. All in all, it can be said that the Salesforce Community Cloud is like a platform that can be used for sharing information without the necessary creation of any additional user that can sometimes become a costly affair.

It assists the users to create online and customized communities that can be optimized for mobile and on-brand activities. This is done very easily with the assistance and use of some scalable templates for which there is no need for coding. Some custom components and third-party users can help the users for creating customized and personalized communities that can meet the demands of different organizations.

What makes Salesforce Community Cloud a favorite of many organizations is the multiple features that it offers. We will be discussing all of them in detail one after another.

Advantages of the Salesforce Community Cloud

1. Excellent Community Experience

The use of the Salesforce Community helps to be an excellent interactive extension of a brand with the help of a user-friendly environment. It helps in the effective customization of the solutions that match with a brand for an online community experience.

Through the benefit of integration that can happen with the business data from any system, it is possible to centralize the customers, partners, and workers for getting the work done. Additionally, the Salesforce Community Cloud also helps with automatic recommendations made based on the individual needs, behaviors, and interests that connect the groups, content, and experts for deeper community participation.

One can access the community anywhere with the help of the Salesforce mobile app or any other browser for that matter with an objective to facilitate branded and device responsive collaboration.

2. Building Better Customer Relationships

Building Better Customer Relationships

Another very useful feature offered by the Salesforce Community Cloud is that the online portals can be populated with the FAQ tutorials built with the help of a community cloud.

In addition, you can also add tutorials, some commonly searched queries, and databases while answering multiple other things from where a customer can interact with another of an organization. Upon the combination of these various resources, there is a creation of a content-rich hub for the customers that enable them to share their own experiences and find important information.

The customers can also get a very friendly response from the customer representatives and a forum thread. Moreover, they can also get a suggested answer by a fellow user or from an integrated database. In essence, easily accessing the FAQs and other important information helps the customers in finding appropriate solutions independently while allowing working on important tasks.

The Salesforce Community Cloud development gives a good overview of agents while explaining who is more active and who can effectively endorse expertise and skills. Some other features include e-commerce, community engagement, and escalation.

3. Quick Sales Channels

The Salesforce community cloud helps to directly connect with the partners, resellers, and distributors while assisting in driving much better sales. It also helps in optimizing the sharing of leads and contacts, integrations with third-party systems, sharing records, and avoiding any channel conflicts.

One can immediately take prompt action in the process of lead conversion and the marketing funds approval directly in the feed itself. In addition, it also has data sharing, dashboards and reports for ensuring the alignment of goals.

4. Faster Development

The Salesforce Community Development allows building a portal in just a matter of 30 days. In the past, portals between the companies could be created individually by the programmers who needed time to learn the different intricacies of every stakeholder for the simple goal of developing the right application using Java, .NET or PHP.

By using the Salesforce cloud platform, one can have access to the multi-corporate portal technologies that can be built into the structure.

5. Saving Money

In order to build a good relationship with the customers and the partners, a sharp ended time and dedication are needed. With the help of a community cloud, the overall cost and time needed to maintain a customer relationship can be decreased to a great extent.

The customers are eligible to access important information in a way that as you wish to show them. Moreover, the content can be created with the existing users only. There is no need to spend a lot of time maintaining the information and content because it can be populated in a pre-organized way.

With the help of a well-managed community, you will need to spend much fewer emails and support calls. In this way, you will also spend less time working with the larger community website management.

An important amount of cost-saving has been highlighted with the help of online communities all across the world and organizations. It is important for the community to save the organizational revenues in some important factors that are like the revenue increments. They are better communications, enhanced employee engagements, business cost efficiency, marketing and public relations, and new services and products.

6. Product Enhancement

With the help of the Salesforce community cloud, it is possible to create three types of communities: a customer, employee community, and partners. These communities can play the role of a powerful research hub.

With streamlined collection of data that can be communicated and proper observation, you can get the most meaningful and uncommon data of the customers, employees and partners. It is also possible to offer and highlight some features of a product or a service which can be needed for a customer.

The customers can access the solutions of most asked and required questions very easily. It has been seen that online communities help many marketing and community leaders to effectively manage customer relationships and listen to what the customer needs.

7. Better Employee Productivity and Engagement

Different teams can be grouped together on the basis of events, campaigns, or projects for accessing relevant information with the help of structure.

With the help of syncing files in a centralized location, the employees can easily access the right files that are needed in a context that they get embedded with core business processes.

The Salesforce Community Cloud comes with tools that help in empowering and fostering an innovative workplace and collaborating ideas.

8. Enhanced Value and Support

The Salesforce Community Cloud is a pre-built framework that provides a considerable value for the process of developing a custom application that can be maintained and enhanced with time and with the help of some internal resources or the development tools.

The custom in-house solutions are also useful in increasing the cost of integration with the CRM, customer service solutions, and marketing automation programs. The support of a SaaS-based community cloud requires fewer resources and can be effectively handled with the help of a Salesforce administrator rather than the IT.

9. Integration Friendly

Integration Friendly

One can use the native integration to the Salesforce community or even build a custom API to another backend system for connecting the data in disparate systems so that the right users can access the right data in real-time.

One needs a complete view of the customers and partners for offering the best services at the right time and report the performance within a closed-loop approach.

10. Mobile-Enabled

Mobile-Enabled

Another highly useful feature of the Salesforce Community Cloud is that it is already mobile-enabled. This means that there is no need to create a different mobile component that can help in considerably increasing the cost.

It is important to keep in mind that there might be a need to streamline for mobility with responsive design while considering the customized branding, user experience, and process specific to the requirements.

With the expert assistance of a Salesforce Consultant Company, it becomes easy to gain expertise in mobile and community cloud deployment which is in itself considered important for the success of an application.

Conclusion

The reasons for building employee communities in Salesforce are more or less the same as the partner channels of sales and customer service. The Salesforce Community Cloud is known to offer a one-stop solution for asking questions, reviewing the schedules, different log cases, finding the training materials, managing expense reports, searching the knowledge database, and collaborating with the co-workers.

In case you are looking for a Salesforce consulting partner then Encaptechno can be a great choice for assisting you in implementing the CRM functionalities. Get in touch with the team of Encaptechno to learn more.

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Salesforce For Nonprofits - Encaptechno

Steps To Get The Most Out Of Salesforce For Nonprofits

Salesforce For Nonprofits - Encaptechno

Salesforce is a popular customer relationship management application that allows organizations to efficiently manage their relations with stakeholders. As a well-renowned solution for for-profit businesses, Salesforce has garnered a great place as one of the best CRM software options available in the market. There are many companies that depend on salesforce for operations, sales, and marketing.

However, this is applicable to for-profit organizations. When this comes to nonprofits, the focus is usually shifted to individuals, clients, and beneficiaries, employees and volunteers, government and corporate houses, etc.

The use of salesforce for nonprofits enables charities to manage and synchronize the data relevant to the interactions with stakeholders for purposes such as increasing the charitable income, effectiveness of the program, resource allocation, and saving the associated costs.

The salesforce npsp programme is available at a special rate for the nonprofits and comes with all the important features. It is highly functional software that allows different departments of a non-profit organization to coordinate, communicate, and share important data that helps in achieving programs and fundraising objectives of an organization.

Using Salesforce For Non-Profit Organizations

Using Salesforce For Non-Profit Organizations

All Nonprofit organizations are initiatives that are created to assist members to achieve some goals that are not aimed at generating profits, rather goodwill and bringing a change. To make sure that these NPOs achieve their goals in the right way, they are in need of highly structured communications that help in both internal and external collaboration.

The nonprofit organizations can access Salesforce with the help of a charity concession that comes in the form of a nonprofit success pack. Regardless of whether a nonprofit is small or large, the salesforce npsp features help in customizing everything based on unique requirements.

While working with a partner, the nonprofits have a tendency to deploy a purpose-built system way quicker because a partner is seamlessly able to extend the already existing vast capabilities of the software that focus on the time consuming and resource-heavy tasks.

This further goes on to ensure that the software gets tooled around the specific requirements of a particular nonprofit organization. It also frees the nonprofit teams and enables them to spend much more time focusing on the insights, developing stronger communities, and delivering long-lasting impact with the aid of customized solutions.

 

Steps to Attain Maximum Benefits from Salesforce For NonProfit

1. Event Management

A fundamental thing that helps in running nonprofit organizations is the recurring fundraiser events. By just planning a variety of fundraisers, there will be a dire need for efficient management and being in control of factors such as logistics, marketing, guests, and much more.

By using the salesforce npsp programme, NPOs can have access to all the event management features combined with a comprehensive view of efforts that help in streamlining multiple event-related tasks.

Although some of the Salesforce built-in features can be used for planning and managing events, to get the best possible benefits, it is recommended that one uses the native Salesforce app so that the CRM functionality gets increased. With the use of the correct Salesforce application, it becomes possible to manage all the important elements without feeling any need to leave the CRM system.

With the salesforce npsp features such as event registration, logistics management, and guest experience, maximum benefits can be availed from the system.

2. Including Stakeholders

Including Stakeholders

It is extremely necessary to always be conscious of the knowledge that a tool is not supposed to define or drive a business process. However, it must facilitate, help, and automate the various business processes.

Oftentimes, there are many customers who include any inefficient processes in the final requirements. However, on due comprehension, it is always understood that the inefficiency is always a result of unnecessary limitations of the tools.

When the business processes are analyzed, it is suggested that the discussion of solutions must be kept out of the conversation in the initial times so that the focus is shifted on what is needed and not on the process by which the goal will be met.

With the salesforce npsp programme, it is possible to involve the stakeholders in building out and reviewing the business process maps. There can be no nuances to the business processes because all the end-users will always be aware of what is transpiring. Additionally, everyone can be included in the business processes while no need for anyone to be perceived as resistant.

3. Marketing and Communication

Marketing and Communication

Irrespective of whether an NPO is trying to market itself with the help of fundraising projects or it is inspiring the supporters to donate, the marketing and communications initiatives have a massive impact on the fundraising and engagement strategies.

With the implementation of Salesforce Nonprofit success pack with the help of salesforce cloud consultant, efficient communication is enabled. It can become overwhelming to communicate with so many channels because making the decision to connect with supporters and tracking efforts within a CRM becomes difficult.

What happens with Salesforce is that nonprofits are able to manage the marketing and communication in a holistic way while taking benefits of relevant and engaging channels like email marketing, direct mail, and social media.

Regardless of the kind of communication that is chosen to employ, the Salesforce for nonprofits makes it simple to organize and segment the recipient list, design professional marketing collateral, and track various responses and interactions.

4. Reports and Dashboard Management

Reports and Dashboard Management

With the data compilation done in the Salesforce, there is a need for a way that makes the stored information meaningful and helpful. The version of Salesforce for Nonprofits comes with a wide range of in-built reporting and dashboard management tools that ensure a comprehensive interpretation of different data sets.

Furthermore, Salesforce helps in posing questions that generate custom reports. This enables one to display the reports visually using the dashboards. In matters such as donor acquisition, survey responses, and fundraising progress, the reports and dashboard management proves to be of immense benefit.

With the reports generated by using the Salesforce for Nonprofits, one can have a clear view of how a non-profit is performing in all the important areas so that one can move ahead with a well-defined vision.

5. Integrated Data

Integrated Data

The fundamental purpose of Salesforce is to make sure that connectivity between internal and external aspects of the nonprofit business is made in a seamless manner. In doing this, the Salesforce for Nonprofits unites multiple stakeholders such as volunteers, partners, clients, and employees by the means of an accessible platform.

This further makes sure that a streamlined use of data, analytics, automation, and nonprofit tools that are an important part of the platform are used to deliver much more personalized services and fundraising campaigns.

When a brand is consistent in terms of making a brand presence, the relationships get strengthened, donors are encouraged to become long-lasting patrons and the overall efficiency in service delivery and program reporting gets increased.

With the help of the Nonprofit success, pack enables to manage the relationships, reporting, and fundraising. It is a great solution that is designed for your needs and helps in getting the maximum out of Salesforce.

Factors such as team collaboration and retention are known as important challenges for charities. The nonprofits can use Salesforce for personalizing the donor communication and building an ongoing relationship over all channels with a unified platform that employs all departments for sharing and accessing information, partnering, and achieving consistent messaging.

6. Monitoring Interactions

Monitoring Interactions

Another important benefit of tracking the interactions with the help of the Salesforce npsp programme is that it gives the employees an instant insight into the entire organization. The Salesforce for nonprofits deploys analytics that displays a wide range of data dashboards.

The dashboards offered can be used by the managers or the entire staff for seamless management of data, viewing the revenue funnels, and making decisions on which opportunities must be explored and the resources that should be used so that complete organizational strategies are realized.

7. Price

Price

The implementation of Salesforce for nonprofits comes with many benefits and attractive aspects. However, one of the most important ones is the price. The Salesforce software is offered for free for a nonprofit organization that has up to as many as ten users.

Even though the process of customization comes with various costs associated with it, a significant part of the financial burden is taken off from the NPO organizations. In addition, it is an amazing customizable solution.

Some of the most popular and experienced nonprofit organizations find Salesforce for Nonprofits to be immensely helpful software. These are the organizations that have spent a good period of time focusing on the needs of their organization. On the other hand, the matter is different from the small organizations on account of the fact that they experience major growth from time to time.

The development strategies make it way more difficult for smaller organizations to know and understand the configuration needs. Hence, investing in Salesforce and handling the customization of this software can sometimes seem difficult. The good news is however that despite the big or small size of an organization, the important step in the Salesforce configuration process is acquiring and implementing the Salesforce Nonprofit success pack.

Conclusion

Salesforce proves to be an exceptional tool for the nonprofits because it is configured in a manner that only the best meets the needs of any NPO. The implementation of the Salesforce tools helps in improving the effectiveness of a nonprofit organization, which is a powerful step in creating a better impact for any cause.

When non-profit organizations understand that they can use Salesforce as holistic support, they are able to get the maximum returns from the software application. The use of Salesforce with the support of the Salesforce cloud consultant leads the team to find the right money needed for spreading the word about a specific cause.

Encaptechno is an organization that can help in suitable adoption, persistent implementation, improved performance, and much better results obtained from the Salesforce for Non-profit . In case you are looking out of implementing the software application then get in touch with the team of Encaptechno to know more.

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Benefits of Implementing Salesforce CPQ - Encaptechno

Benefits of Implementing Salesforce CPQ

Benefits of Implementing Salesforce CPQ - Encaptechno

At the time when your clients are just about to move forward and close the deal, the very last thing that you want is an inefficient process that can hold them back. The way in which slow-moving pipelines use your resources and waste the time of your customers can be a piece of bad news for the organization. On the other hand, if you rush your clients to a sales process before they are ready to convert into new leads, they can quickly become unhappy clients and bring a damaged reputation to your brand.

Therefore, in order for the business to move ahead at just the right speed, there is a need to streamline the various processes including the final step, which is the contract. Now, this is more like easily said than it is done. Organizations need timely sales quotes free from any kind of errors and they want these quotes at a personalized pace to their own unique situation.

Rather, many customers end up switching the brands if they are treated just as a number and not an individual, which directly means that showing the customers a copy of the pricing sheet will not be enough. In order to efficiently deal with this problem, a business needs to implement the implementation of Salesforce CPQ.

In this blog, we intend to shed some light on the benefits of implementing the Salesforce CPQ. However, before that let’s find out the meaning of Salesforce CPQ in detail.

What is Salesforce CPQ?

What is Salesforce CPQ

The configure price quote software or the CPQ software is a sales tool or a suite of tools that are designed to help the organizations create accurate and personalized sales quotes. The Salesforce CPQ accomplishes this by bringing together all of the available pricing and customer data in the form of a centralized platform accessible in real-time.

With just the click of a button, a salesperson can create and share sales quotes that are not just precise and detailed but are also tailored to meet the needs of a client. The Salesforce CPQ does not just give a sales team the ability to quote quickly, eliminate human error and increase growth at a rapid rate, but it also enables a team to create tailored sales experiences for each and every client.

Well known as one of the most important tools that are available for the Sales Cloud by Salesforce, the CPQ is exceptionally efficient in eliminating any extra time that might turn a business process into unproductive. It can also aid in forming a highly customized quote as per the mentioned specifications of the prospects. This can include bulk discounts, special offers, and varied price slabs, etc.

Now that we have gained an understanding of what is salesforce CPQ, let us now begin to take a look at the benefits of implementing Salesforce CPQ.

1. Time-efficient and Precise

Time-efficient and Precise

Contracts are actually official binding agreements between two or more parties, based on accurate information and offer some level of comfort to both parties. In case the information in the contract must be modified or changed because of a human error, it can result in a loss of reliance that is placed by a client.

Although the customers can be willing to forgive a minor mistake, they will never be able to overlook the pricing errors made by the sales team. It has been tested and reinstated again and again that the customers stop doing business with a brand after having a bad experience. When you take the assistance of Salesforce CPQ implementation partners, what happens is that the human error is entirely removed from the equation delivering precise and dependable quotes.

When the processes get automated, the Salesforce CPQ eliminates any need for the salespeople to spend hours going over quotes, drafting contracts, checking, and double-checking the accuracy. In only a couple of clicks, the final quotes and official contracts can go from taking days to getting finalized within minutes.

2. Efficient Contract Process

Efficient Contract Process

A sales team works hard to help the leads reach the end of the sales pipeline. Having all of them fall away as a result of very slow-moving sales quotes processes is nothing less than a blunder. It does not negate all the hard work done in getting the prospects but it also ends up increasing the chances of losing a valuable customer.

The configure price quote software optimizes the processes by ensuring that all the important data is ready and up to date as soon as it is needed. With this salesforce billing software, one can get an accurate price via the CPQ and never worry about getting back to the customer.

3. Enhanced Accuracy

Enhanced Accuracy

As human beings, it is only natural to make mistakes. However, an organization that aspires to reach heights of success is not human. Where the clients might be generous enough to ignore the minor error on your part, they will not be so quick in overlooking the pricing error that is made by an organization.

In order to ensure that almost no pricing error happens, you need to get on the salesforce cloud so that the overall accuracy can be enhanced. You must avoid a situation wherein the customer is forced to believe that they do not wish to do business with you.

By taking the assistance of the salesforce CPQ implementation partners, you can ensure that any kind of human error is left out of the equation in delivering precise and dependable quotes almost every time.

4. Personalized Service

Personalized Service

All your customers have different needs and want different things. With the implementation of Salesforce billing or CPQ, one can provide the customers with a quote designed for them as individuals and not simply as a herd of the target audience.

When the customers wish to make any changes to their purchase, when the discounts are applicable, or when any other probable factors come into play, the sales representatives can create updated quotes in real-time.

This personalized service improves the marketing and analytics operations of a company as well. More than half of the customers are willing to share significant personal data with companies that are willing to share personal quotes. Once this information is obtained, the marketing operations of an organization can improve considerably.

5. Decreased Timeframe

Decreased Timeframe

One of the most natural benefits of implementing the Salesforce CPQ software is that it enables you and your customer to get the maximum out of your time. When you automate the quote process, the CPQ reduces the downtime associated with creating contracts naturally.

This alone makes it possible for sales representatives of an organization to assist more leads in less time. The organizations that use Salesforce CPQ software notice a reduction in the length of their sales cycle and an increase in the proposal volume per representative each month.

6. Increased Profits

Increased Profits

All businesses, regardless of their size, scale, and fields of operation are working to increase their profits.  The implementation of salesforce billing promises great returns and profits. Guiding the selling features offered by the Salesforce CPQ software can have an important bearing on the average deal size.

The companies that use a CPQ solution improve their chances of closing the deals more than the companies that are not implementing a CPQ solution. When a framework for improved selling is offered with an increased deal size and matching the customers up with the right products and services, the salesforce CPQ creates much greater revenue for a company as well as a better purchasing experience for the customers.

The Salesforce CPQ can help in building and maintain a competitive edge in today’s digital market with the help of streamlined sales processes. It empowers the sales team with precision, brings efficiency in the processes, and more than anything increases the revenues and customer satisfaction.

7. Automated Execution

Automated Execution

When the deal is finalized, the salesforce CPQ also helps in automating the execution process of the final quote. It saves time and energy altogether and it also helps in realizing the importance of further processes.

Being equipped with the benefits of using the Salesforce CPQ makes the sales representatives more efficient than ever. The sales representatives will rather be thankful for an easier and much precise execution of sales up till the final point.

8. Streamlined Quote

Streamlined Quote

If you choose a suitable CPQ solution, you will understand that it can streamline the sales processes and improve the customer relations manifold. The Salesforce CPQ works by taking advantage of the best in class CRM software and uses it as a foundation for delivering unparalleled CPQ benefits.

With the help of Salesforce, one can go beyond the standard configuration price quote solutions. It is also possible to quote and invoices, manage subscriptions, view and adjust terms, collect payments, and generate reports from a single tool.

In addition, Salesforce CPQ is entirely cloud-based and compatible with mobile devices. All one needs is a connected device and you can be on the way to optimize the sales process, closing the deals faster and maximizing the sales.

Conclusion

CPQ Conclusion

There is nothing that should hold a potential customer back from getting converted. The Salesforce CPQ gives complete control over the sales process, keeps the business processes running, and also helps in becoming successful.

Above all else, you and your customer have the same goal and that is to reach a deal that proves to be beneficial to everyone. The only thing is to stop the customers or the sales quotes stand in the way. Make the decision to implement the Salesforce CPQ and put your business and your valuable customers on the track to achieve success.

The Salesforce CPQ implementation experts working at Encaptechno work to ensure that the implementation processes go about in an effective manner. Get in touch with us if you wish to get a quote on Salesforce CPQ.

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Best Practices for Successful CRM Implementation - Encaptechno

Best Practices For Successful CRM Implementation

Best Practices for Successful CRM Implementation - Encaptechno

One of the most significant steps that are considered in enabling your organization to become ready for success is the right implementation of a CRM system. When you will have the right CRM system in place, it means that your organization will be capable of advanced communication, better relationships, and efficient daily interactions that will enable your team to work a lot better. CRM implementation will also mean that your management is now in a position to have a clear understanding of all that is needed to make your organization run.

That being said, it must be noted that effective CRM implementation can be a tricky thing. CRM systems may fail in absence of vision and proper planning. All organizations have to consider their size, various operations, existing infrastructure, installation plans, etc. The most important thing that must be done is the creation and implementation of a CRM data plan which will ensure that no data is duplicated within the CRM system.

As an organization that is looking forward to a CRM implementation, it is necessary to have an efficient and process-oriented strategy that helps in implementing a CRM system. It must also be noted that even though a CRM system can be up and running perfectly, many times you might face some challenges in the system.

In order to ensure that the implementation is as effective as possible, it can be a great option to consult a CRM specialist. They will not only help you in successful implementation, but they will also guide you towards finding any probable loopholes that might be hampering your implementation efforts.

In this blog, we will list some of the best practices for successful CRM implementation. Let’s have a look at them one after another for a better understanding.

Key Points for CRM Implementation

1. Choosing a suitable CRM: Before spending time on the process needed for a successful implementation, it is very important to understand that all CRMs are not the same and they are definitely not created equal. When you choose a CRM without comprehensive research about all that it can offer to you then chances are highly likely that you will end up choosing something that is not suitable for your business.

You have to find the answers to factors like if your CRM should be operating on the cloud or if it must be located on-site. Additionally, you must be clear if you want your CRM system to require a service contract or if you want something that costs more upfront during the installation.

You have to understand if your organization needs comprehensive and customizable features or is it going to be okay with the basic functionality. Remember to take your time and weigh out all of your options while knowing what is it that you need to make any final decisions beforehand.

2. Make a Planned Strategy: This is the step where you are supposed to identify all that is critical and needed for going live. This is where you decide what every department considers as an important need so that everything can be outlined and prioritized accordingly. Making a planning strategy involves including all the resources and their availability so that additional support can be leveraged and a professional can be made responsible to work on the customizations before going live.

After you are done with this, make sure that you make a plan of when you will go live. It is best to do with the assistance of CRM consulting so that you ensure maximum precision. There are times when going live gets delayed due to problems like compliance issues in the legacy systems. It can be helpful to update the timeline for ensuring practical and streamlined leadership.

You can also communicate with all departments so that you gain clarity about when all of them are ready to go live. All through the project of CRM implementation, it is necessary that you do not forget to keep changing the expectations with the key stakeholders involved so that they can do what is important to them like important reports, etc. Following these rules in the planning strategy will end up being extremely helpful down the line.

3. Understanding the Users: One of the most successful deployments of CRM is that takes into consideration all that a user needs, not just the top sales representatives, the ones who enter the data into the system, or the ones who are technologically efficient. Instead of this, the CRM implementation depends on choosing a solution, exploring a cross-section of the CRM clients right from marketing, IT, customer service, finance, sales, etc. so that their input can be taken seriously.

It is extremely necessary to gain a good understanding of the ways in which the users work. It is only after you understand how the users work, will you be able to explore how they would like to work in the future. The entire look and the feel of CRM are going to play a major role in deciding how the CRM is going to look like.

When you take into account the needs and the preferences of all those will be utilizing the CRM by choosing a solution with an interface that feels comfortable, there will be a much better chance of smooth and an organization-wide adoption.

4. Train Your Workforce Well: The benefits that come with a successful implementation of a CRM are well known. There are not many people who would argue about them that often. In fact, the investment return on a CRM system is also amazing and beneficial for an organization.

On the contrary, if an organization somehow fails to educate its employees effectively on the steps to use the CRM then the complete tool does not fetch the results that it is capable of realizing. In times like these, it becomes extremely necessary to go forward with the assistance of CRM consulting.

At the time when you are implementing your CRM, focusing on the training of your employees will always end up being extremely helpful. By doing this, you will enable them to gain better clarity of the information that is presented. You can also test your employees on all that they have learned by offering them periodic training which ensures that everything gets retained well.

5. Stating the Rules: A CRM system is only as effective as a business will allow that system to become. In case the workforce of an organization does not use that system to its complete potential or if they end up misusing it then the CRM will not be rendered that efficient to perform the functions that it was originally capable of performing otherwise.

You can begin by stating a detailed list of all the rules that can be related to the use of CRM so that everyone in the organization is on the same page when it comes to the working of the CRM. In addition, you can also implement a company rule that all new leads will be processed through the CRM barring absolutely any exceptions.

When we enforce the correct use of the CRM system as soon it gets established, you can guarantee a smooth transition and a much more unified team. This eventually helps in evening out the things as far as a productive CRM implementation is concerned.

6. Make Collaboration Important: One of the major benefits of CRM system over multiple traditional systems is that it comes with a potential to improve cooperative efforts. When the same information is made accessible across various departments, CRMs help in getting rid of any confusion that might come with having too many loopholes.

There are many consumers who have experienced being transferred from the agent to agent model without any resolution of a problem, which ultimately ends up leading to client frustration and a drop in the overall revenues.

With the help of CRM, irrespective of whether a customer is speaking with one salesperson, a marketing professional, or an information technology leader, everyone involved can have access to the same programs and the information that is needed to provide the best customer service possible. What this means is that the collaboration within an organization will have the same continuity and productivity as it would in case it was being handled by a single employee only.

7. Depending on Automation: The CRM implementation is carried out to help your business by doing most of the heavy lifting when it comes to managing customer relationships. This is directly proportionate to the fact that multiple tasks that are otherwise associated with the data entry can become automated.

You can take advantage of this automation wherever possible. In addition to decreasing the chances of making an error, this will end up finding its way into your system. It might also free up your employees from wasting time on minimal or the tasks that are supposed to be repeated.

8. Proper and Organized Data: Any CRM system is essentially designed to record and organize a huge amount of data. The main problem is the fact that many organizations do not bother turning this data into anything substantial or actionable. CRMs are designed to capture and organize a large amount of data.

The best CRMs are actually the ones that come with a built-in analytics feature, which uses advanced programming for mining all the recorded data and to use that information that is needed to produce valuable conclusions that can be used for taking informed future business decisions.

In case you fail to do a proper analysis of the data that your CRM records then all the valuable information does a little more than taking the storage space.

9. Simple to use: When you will begin by encountering a combination of different CRM options then often you will be tempted to invest in something that ends up becoming a lot more difficult than you need it to be.

Be careful and remember that the best CRM system is the one that fits your needs perfectly. There is no need to go out of the way and invest in something that will not be useful. Take the suggestion of a CRM specialist to make the right choice. This will make sure that your team takes complete advantage of the CRM without worrying about anything unnecessary.

Conclusion:

While adopting the best practices for successful CRM implementation, you must also be willing to make necessary changes to the CRM policies anywhere it is necessary. The long term benefits and the effectiveness of everyday operations is the best indicator for explaining whether CRM is capable of performing on the basis of your expectations.

Encaptechno is an organization that has a team of expert CRM specialists that offer the best CRM consulting. Let the team of Encaptechno revolutionize the way in which you do your business by choosing CRM consulting today.

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All You Need to Know About Salesforce Service Cloud - Encaptechno

All You Need To Know About Salesforce Service Cloud

All You Need to Know About Salesforce Service Cloud - Encaptechno

Any company, regardless of the products or services it might be offering, works for one common goal and that is to offer value for its customers. It is significant for all companies to connect with the customers regularly. For this reason, customer service is one of the most important and massive undertakings for any organization. It is necessary to employ the tools that deal with customer service support needs as the company goes bigger.

There was a time when companies resorted to hiring more and more customer service agents to ensure that the needful gets done. However, technology has grown and improved manifolds in the times that we are living in today. Hence, tools like Salesforce service cloud are no less than an excellent solution to deliver exceptional customer service.

With the implementation of Salesforce service cloud, the companies will no longer feel a need to hire any additional customer support representatives because they will realize that their existing team can do a lot more with better resources and strategized data automation. In fact, the salesforce services are such that their magnitude grows with business development. Companies can keep customizing their systems for meeting their needs easily because of a strong foundation.

Now that we have gained a background on its impacts, let us first understand the meaning of Salesforce Service Cloud in complete detail.

What is Salesforce Service Cloud?

What is Salesforce Service Cloud

Salesforce Service Cloud is a SaaSplatform offered by Salesforce. It is created on the Salesforce Customer Success Platform and gives you a complete view of your customers while enabling you to offer smart, quick, and much more personalized service.

The Salesforce services of service cloud can form a connected base and enable live agent chats, manage case interactions, all within one platform. It also allows having a personalized customer interaction or even up-sell the product services based on the data of the past activity.

Features of Salesforce Service Cloud:

Features of Salesforce Service Cloud

1. Managing Customer Support Experience: The support teams are collaboratively responsible for one of the most important touchpoints of the customer experience. It is the supervisors of the customer service team who have a challenging job of making sure that everyone focuses on responding to the right customer problem and in a justified amount of time.

The support teams are in frequent need of insights on the ongoing trends and standards for ensuring better management and optimization of the support processes. This includes the trends for new cases opened, any cases closed, and the resolution times across a period of time for the measure of throughput. The case volume can be considered by the support channel, kind of problem, and the severity of that problem for being standards of product/service improvement opportunities.

Now, with effective implementation of the Salesforce Service Cloud, one can set up discrete support processes for different kinds of problems to represent the differences in addressing the difficulty of any problems. Furthermore, it is also easy to explore different priority levels and support channels for distinguishing any problem type. Other custom attributes can be set up for being relevant to a specific support experience of a business. One can then turn around and create a dashboard of relevant metrics and KPIs for directing the focus of the support team.

2. Queue Workflow and Escalation Rules: With the use of automation tools such as the process builder and the workflow rules, the Salesforce Service Cloud features can help in automating the entire process of moving the customers from one stage to another while eliminating any responsibility of manual oversight. It is this functionality that also allows management to easily track the key customers such as the time taken for the first response and the time to resolution.

Furthermore, the escalation processes enable the management of a company to keep tabs on the products and possible concerns that might be responsible for not getting the right traction. One can define the escalation rules for automatically reassigning the case to a much more experienced agent or a supervisor so that the right kind of attention on vexing cases can be created.

Taking important learnings from the escalated cases helps in becoming a great way to find any underdeveloped support areas in which the support agents might need additional training in addition to specifying the staff members who might need additional coaching.

3. Service Analytics: Powered with the help of Salesforce Einstein, the Service Analytics is an extension of salesforce development that is easily available to the service managers and the agents. It provides very important insights into the performance of the agents and their departments.

Checking the reports of wide complexities becomes rather simple with the help of Service Analytics. Either it can be a report on the first contact resolution rate or on the number of case reassignments over every case type depicting the rate of average customer satisfaction as well as agents who strategically reassign cases more than a certain time in a week.

Other than reporting, the Service Analytics can also give recommendations on what an agent should be doing or saying for improving the customer satisfaction rate.

4. Process and Routine Automation: With the help of Service Cloud, a person can easily automate the process of using the workflows, email templates, approvals, and more. For instance, when the customer is extremely dissatisfied with the support services of a service agent, the process and routine automation help in stating that an immediate customer incentive is needed.

Salesforce sends an Incentive approval request and when the approval is granted, the required incentive is offered to the customer over the email. Another example could be that if a customer service agent sees that there are almost eight similar cases into the system, the Salesforce process and routine automation can be used to run a bulk macro for answering all of them simultaneously while resolving the case. On running another macro, the cases will be solved. This automation process helps in saving the time of agents and managers considerably.

5. Customer Account Portal: At the present time, customers expect more than one support channel for reaching out to the customer service. The customer portals are extremely helpful in facilitating this support in a world that is digitally connected. There are some companies that choose to empower their customers with self-service capabilities. These companies are of the opinion that when they deal with the customers themselves, it saves everyone’s time and energy.

The customer account portals also work well for tasks such as fixing appointments, paying bills, checking an order, and much more. This is all the more useful for supporting teams as a case deflection mechanism that reduces any extra costs.

With the help of Salesforce service cloud, it is possible to make the customers go through a self-service flow that is driven by a knowledge base included with the community. The customers can leverage existing knowledge either by allowing the support agents to resolve similar issues or by having other customers get the answers quickly. The support agents can then avoid getting over stacked with the common issues that have well-documented resolutions.

6. Knowledge Base: The implementation of the Salesforce service cloud also helps in offering a knowledge base solution that services as a repository of information for representatives who can access a wide pool of answers that they might need to serve the customers in the best way possible.

The knowledge base allows the representatives to search for effective solutions anytime when a customer begins to outline a problem. This feature serves as a center for all the documents to ensure that they remain specific and updated just as things shift and change within a business.

In addition, the knowledge base is also helpful for the organizations that use a self-service company portal. It is generated by the support agents or the peer-to-peer customer communities who can provide self-service to the customers. One can decrease the support costs in the form of a decreased volume of cases at any point in time.

7. Email: At the present time, so many customers are in the habit of sending an email and then waiting for a reply. This is because it is simple and can be done in the blink of an eye. In this scenario, it is important for companies to understand that they cannot keep the customers waiting for an answer.

Since it can be a challenging task to reply to each and every email separately, the Salesforce service cloud feature comes with an auto-response capability for the cases, which makes it very easy to send a case creation confirmation email to the customers. Moreover, the service cloud allows the customer service agents to respond from the case itself while the customers respond from their emails. Salesforce routes the emails of the customers back to the case so the agent can continue email back and forth the issue resolution. All of this gets technologically tracked and chronologically viewed in the case feed.

The application also inspires the creation, storage, and use of email templates for standard email responses to common case types. Beyond that, the support agents can create macros to record their repetitive actions and execute a set of actions just as needed by running the macros.

8. Omni Channel: Salesforce Service Cloud offers the feature of Omni-channel which helps in offering customer support through the numerous communication channels. Beginning from email, phone, and live agent chats through the web to the video chats, social media channels like Facebook, Instagram, Twitter, and more, the Salesforce service cloud helps in covering all channels.

The service cloud brings cases from a different set of channels and delegates them to the rightful customer service agents dependent on the preset conditions.

Conclusion:

The implementation of the Salesforce service cloud is a great option for all organizations that are looking forward to upscale their level of business. In addition to streamlining the customer service operations, it also ensures that the brand value of a company rises to greater heights.

If you wish to implement the Salesforce service cloud in your organization then Encaptechno comes with a team that has a wide experience of providing the Salesforce implementation services. Get in touch with the team to know more.

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