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How to Choose a Digital Marketing Agency? - Encaptechno

How to Choose a Top Digital Marketing Agency?

/ , , , , / Digital Marketing
How to Choose a Digital Marketing Agency? - Encaptechno

It is a well-known fact that we live in a world of digital transformation. Almost everything you see is digitized, and each brand is pushing itself forward in one way or another to stand out in the race. That said, as technology develops and competition keeps growing, an internet presence is not enough.

Rather, forming a strong place on the internet with well-planned online marketing activities is becoming more important each day. There are many aspects to digital marketing that must be paid attention to, and they commonly include PPC, content marketing, email marketing, SEO, and many more.

Choosing which one out of the lead generation activities will help foster better brand engagement is not merely enough. One must also focus on hiring a digital marketing agency that can create a suitable place for a brand online. A professional agency creates a suitable place for a brand online and helps reach customers to increase brand awareness.

The thing with hiring a digital marketing agency is that it helps brands take responsibility for their brand image while becoming increasingly reliable and visible online. Knowing which agencies are suitable for your needs is important because each agency comes with different specializations. You must be able to decide which one works for your demands.

In this blog, we will see a seamless marketing process of choosing a digital marketing agency. However, let us first understand what a digital marketing agency is.

What is a Digital Marketing Agency?

A digital marketing agency is a professional agency that helps brands develop their brand online among other competitors. It involves a modern way of marketing by using different strategies that focus mainly on social media marketing, SEO, content creation, and digital strategy.

One of the most important features of online marketing activities is that they allow you to get returns from the strategies and campaigns. They help bring out a brand’s online presence to a much better point in a streamlined and effective manner.

Hiring a capable digital agency that also offers the right strategies is never an easy task. Even if there are multiple digital marketing agencies that are competent in what they do, looking for an agency that solves your needs may not be a smooth thing to achieve.

Why Hire a Digital Marketing Agency?

A digital marketing agency helps in leveraging the online presence of a company by using tactics including email marketing and SEO optimization for generating interest in a brand. An agency will be empowered with strategies, technologies, and talent for helping you build trust with the audience and for increasing brand engagement.

A professional agency will also help you streamline the customer experience by refining the focus and approach that eventually enables you to add value to your audience anytime possible.

Since the digital marketing landscape is changing each day, it is important to keep up with the strategies that offer a seamless marketing process. Hiring a digital marketing agency makes it a priority to stay updated on the details that many companies do not have the time to learn about.

The right digital marketing agency will use some of the best strategies for building a brand presence, expanding its reach, optimizing data approaches, and tracking campaign results. For keeping up with an agency’s talent, power, and expertise, a company needs to hire a complete department of employees.

Using an agency relationship is a very smart action that also saves time, money, and resources while helping businesses grow in a short time. Now that we have managed to gain a deep understanding of what is a digital marketing agency, you must be wondering how to choose one when it comes to business.

Factors to Choose a Digital Marketing Agency

1. Clear Definition of Goals

Clear Definition of Goals - Factors to Choose a Digital Marketing Agency

Before hiring a digital marketing agency professionally, one must be clear about the needs of a brand. Understanding what you wish to achieve also means that you can now express yourself in the right ways and get the results you expect.

You must look for the internal needs that can help your company filter out the criteria even when you start your search for an agency. Choosing your budget and deciding why you wish to hire a digital marketing agency is the first step.

With online marketing activities, you can effectively introduce a new product, a service, or a goal for building a community on the internet. In all cases, choosing why you must work with an agency and coming up with a plan will reduce your agency search process positively.

2. Detailed Research

When you go out in the market to look for a digital marketing agency, you will find many of them. However, it can be unclear if all of them are capable of offering the same services or not. This is something that makes it even more difficult to find the right agency.

You might be able to find many agencies, but you would sometimes want to make sure that the agency you want to hire is also in line with all your goals and prospects. When you go ahead with the right search, you will be able to save time and money in the long run.

Finding a digital marketing agency by performing detailed research will ensure that you have chosen a reliable option. The services will be worth it, and you will also feel satisfied with the end results because things will have a tendency to fall in place.

3. Project Portfolio

You must also request a project portfolio that includes the details of recent jobs and projects. This will offer you concrete evidence of the agency’s responsibilities. If you wish to come across agencies that can share their work without any hesitation, then this is important for decision-making.

One of the most important things is to choose an agency that can offer a detailed strategy, a good plan, and also a targeted result that you have been aiming for. A digital marketing agency can also ask past clients to act as a reference for their capability when it comes to presenting a project successfully. You can consider this before making a deal with an agency.

4. Updated With New Trends

There is an ever-changing environment in the present digital world. As marketers, it becomes important to form a flexible mindset in this scenario. The trend that was prevalent yesterday might also become obsolete tomorrow.

Hence, it is important that the digital marketing agency that you work with follows the latest trends in digital marketing. This is all the more when it is a long-term plan so that you can keep up with the speed, follow popular topics and also include them in the marketing strategy.

The online marketing activities must cause an evident change in the brand position. They should also empower you to make the most out of an empowered marketing path. In case the agency that you are thinking of hiring is successful and also experienced in a field, then it is best to consider hiring them.

5. Testimonials and Reviews

Testimonials and Reviews - Factors to Choose a Digital Marketing Agency

It goes without saying that you must always look for tangible proof. Any lack of proof can be a bad signal. That said, there are some agencies that do not have time to do their own marketing.

You must keep an open mind when it comes to testimonials and reviews. Be open to receiving reviews and word-of-mouth referrals from anywhere they come to you. Even a new digital marketing agency should be able to muster solid proof whenever there is a need.

6. Specialisation

The digital marketing agencies that promise great success in each area mostly offer a subpar service. Instead of choosing an agency like that, you must try to work with an agency that is completely specialised in either one or two areas. This helps in playing a big role in brand enhancement and it also helps you in gaining financial authenticity.

When it comes to lead generation activities, it can be effective to work with firms that specialise in your needs rather than choosing the ones that cover each issue that comes. Digital marketing can seem easy for those who are from the same industry but the truth is that it is challenging to reach the target audience.

What’s more, trends keep changing each year. New digital marketing trends also bring new ways to get things done. The workload can also be heavier than you can imagine. This is why brands may need to cooperate with successful agencies for gaining a decent place in search results.

It is a common practice to outsource parts of digital marketing to professionals. However, it can be beneficial if you hire an end-to-end digital marketing agency for greater support. A professional digital marketing agency can help in deciding where and how to get this support.

7. Transparent Company

Even though this can be hard to measure, it is an important thing to measure. The industry is full of malpractices and even digital marketing agencies that are out there for monetary interests only. This is something that you will have to be focused on when you engage in a conversation with the agencies.

For instance, if a digital marketing agency is offering SEO then they must clearly define just what they know and how they plan to go about the process strategically. In addition, they must also try to understand the reviews and testimonials in complete detail.

8. Competent Marketing Strategy

Doing digital marketing without having a well-defined strategy is a complete waste of time and also inefficient many times. There are chances that you may own the strategy in-house but the fact is that there is nothing more challenging than hiring a digital marketing agency that does not add value.

It is important to understand that most marketers have a lot to do already. In this scenario, the agencies must have professional strategists who are proficient and helpful in following a plan and meet business needs.

9. Pricing

Yet another factor that must be focused on while choosing a digital marketing agency is pricing. You must always focus on understanding the value that an agency can offer over another because the value is what matters the most in the end.

Each service in the online marketing activities is meant for doing something different. Even though all services when combined cater to improving a brand reach but they serve a different purpose independently.  

10. Long-Term Plan

If you have been successful in ticking off all the criteria from your list while finally choosing a digital marketing agency that is suitable, then remember to be patient when it comes to results. Your long-term objectives will be fulfilled eventually, but it is going to take time.

Digital marketing is a continuous process, and a professional agency will need to use new ways to boost a business. A lot of things come under digital marketing, including content, CTAs, social media pages, website design, etc. You must ensure that all of these things are taken care of in your long-term plan.

You will be able to achieve the best results when you form a solid relationship and a long-term bond with the digital marketing agency. Focus on forming this bond, and the results will be great in the long term.

Conclusion

The best lesson to remember when it comes to choosing the top digital marketing agency understands the fundamentals of online marketing all by yourself. By learning online marketing, you will be able to imbibe the skills needed to become successful by practising social media, email marketing, SEO, digital strategy, PPC, etc.

If you own a business, you should try to put yourself in the driving seat and work towards learning the best digital marketing skills to enhance your brand performance. 

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Major Digital Marketing Trends 2021 - Encaptechno

What Are The Digital Marketing Trends For 2023?

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2020 was an extremely taxing year that tested human beings all across the world. Other than affecting and posing a great risk to our health and survival, the COVID-19 pandemic had a severe impact on businesses.

With such a large number of people switching to remote working across the globe, digital technology became the foundation of business transactions. Since the entire world shifted on the digital platform, brands became much more sensitized to use the power of digital marketing strategies.

Major Digital Marketing Trends 2021 - Encaptechno

Although the digital marketing trends are looked out for every year in the world of marketing, in 2021 they increased much more. Hence, reviewing the digital marketing trends, technology, and multiple platforms in this year can enable marketers to find new opportunities that businessmen and marketers can use.

Until now, online marketing activities seem to majorly revolve around two different and opposing concepts. The first one is general humanization that focuses on real-world issues and customizing content for advanced personal engagement. The second one is a rather mechanical and technical optimization technique that streamlines SEO and structures digital campaigns.

Let’s have a look at Major Digital Marketing Trends of 2021

  • Inclusive Digital Content

Inclusive Digital Content

With every passing day, people are rising to a more inclusive, equal, and optimistic world. The youth and any marginalized society groups desire to see a much more engaging, effective, and positive depiction of equality in the digital content from popular brands. In other words, the content that we are used to from previous times will no longer be valid at this time.

Digital marketing also includes media options and subject matters that cover religions, culture, sexualities, etc. along with the representation for people with physical disabilities. One of the best lead generation strategies can be to create content that focuses on an inclusive worldview in images and videos.

According to a report by Accenture, concepts of diversity and inclusion have the capability to affect purchasing behavior severely. Over 41% of retailers moved their business and canceled the deals with retailers who do not realize the importance of an equal world. This report also highlights that over 29% of customers happily switch from brands that do not support inclusivity.

  • Social Media Channels Will Engage and Sell

Social Media Channels Will Engage and Sell

Organizations must be prepared for dedicating more resources to social media marketing in 2021. Ever since the world has been affected because of COVID-19 pandemic, digital marketers have been paying attention to customer retention. This is expected to continue in 2021 as well because the pandemic has increased the amount of time spent by people on the internet.

The consumer shift has created new opportunities for marketers. It offers them a chance to increase their reach with prospective audiences and engage with long-time customers. Making it to important online marketing activities, developing a detailed content plan, posting regularly, monitoring and driving customer reaction, and attracting new business is all-important. In case your business has been avoiding adding social media services to the marketing mix, now is the right time to begin.

This is all the more so because social media is expected to become a top channel for purchase as well, instead of only discovering things. The platforms such as Facebook and Instagram work on making it simple for clients to buy things without leaving the platform while creating a simple path to purchase. As social commerce advances further, retail brands will be adapting to new rules in 2021.

  • Google Listings

In case you own a small to medium-sized business, an important thing that can be done is ensuring that the local listings are always verified and valid on search platforms. This is because B2C businesses attract customers who majorly work on a local level while the Google My Business listing offers important information on services and locations.

This is an important factor counted in search and many business owners are often blown away to understand the directories that are listed on the internet. An important tip to learn here is that businesses must ensure to have a well-defined geographically defined service area in the local listings because this shows the business in all “near me” searches.

So many search engines prioritize importance in their algorithms. This might as well seem counterintuitive to many for limiting a business, but by using the listing, a person can be deeply interested in the search results. Keeping the lists updated enables the customers to put away all changes in hours, promotions, blogs, or other information that a person might wish to convey.

  • Artificial Intelligence

In 2021, many businesses will be rising to the dominance of artificial intelligence for better business techniques and as an important digital marketing trend. Artificial intelligence will be at the foundation of many businesses while taking over many simple jobs.

The Harvard Business Review in 2019 and a report by Gartner in 2020 declared that AI technologies will be used in almost every software product and service. In 2021, AI will become a big commercial benefit for the organizations, industries and companies in the coming decades. It will increase the global GDP up to 14% until 2030. This also means that the companies that do not understand the importance of implementing artificial intelligence will be at a loss and a competitive disadvantage in the coming years.

The thing with artificial intelligence is that it can effectively analyze customer behaviour and search patterns while using the data from social media platforms. Its implementation can enable businesses to understand the perception of customers about some products and services.

Hence, it will not be wrong to say that artificial intelligence has the potential to become the driving force of many services when implemented in content creation, product recommendation, basic communication, email personalization, and e-commerce transactions. The businesses that will adopt artificial intelligence in 2021 will be able to cut down on staffing costs and enhance their growth while getting an edge over the competitors.

  • Automated Bidding

Digital marketers change their campaigns, keyword focus, and bids regularly for getting maximum results on marketing practices. The main problem is that not all these changes come without costs. Implementing these changes means including more hours, increased fees, etc. The process of automated bidding enables Google to automate for adjusting a bid in real-time.

In addition, it should also be realized that the process of automated bidding is not new and made its debut some time ago. However, with the improvements seen in the last year, automated bidding will be seen in full gear in 2021.

There will be an increased reliance on automated bidding techniques which means that it will become possible to devote time for optimizing aspects of SEO and PPC performance. This will eventually deliver desired outcomes at a reduced cost.

  • Voice Search

Voice Search

This is one of the digital marketing trends that have been on the list for some time now because of the simple reason that it dictates the search results. The different kinds of voice search queries lead to different results as compared to when the user types in the text-based search.

As far as SEO is concerned, this is a good idea for businesses to stay on their toes with various voice search components for customers who wish to adapt and switch over to the medium. It is therefore important for digital marketers to realize the importance of optimizing the content for voice search.

The content must be interactive, engaging, and direct so that it shows up in perfect sync with search queries. This further helps in increasing traffic, staying relevant and clearly visible to the customers.

  • Video Marketing

One of the most important online marketing activities, video marketing is on the verge of ruling the digital world and will stay on the top in the future as well. The majority of customers share the brand videos which eventually lead to an improvement in conversion rate. In addition, watching videos makes a customer more confident about purchase decisions. In fact, the customers have an increased tendency to visit a brand’s website after watching a video.

Video marketing is not merely limited to YouTube. It includes Instragam, LinkedIn, Facebook, etc. An important issue that marketers face is the growing shift to mobile devices. The long-form of sales pages and emails are fading away because they are difficult to be read on small screens. However, with the help of video, it becomes easier to present important information in a format that works well on all devices.

More than anything, if a website includes more videos, it is likely to draw more engagement as compared to text. This is because more and more people find the content of a video much more compelling which is why Google pushes the pages to have higher rankings.

A great thing about video marketing is that it helps in reformatting the content effectively. If you have made a video then you can get it transcribed so that you have a text version. Now, this text version can be published under the blog section as well which helps in better rankings. Uploading a video with subtitles gets a higher share of impressions and engagement. In addition, you can also use the audio from the video recorded for using it as a podcast episode.

  • Engaging and Informative Content

Engaging and Informative Content

The practice of adding more interactive and engaging elements to a website or social media is a good way to offer great value to the visitors. This is one of the lead generation strategies that engage visitors and also helps them learn more.

For instance, if you have a fashion house that ships clothes internationally then adding an effective currency conversion calculator on the website can be helpful for many customers. This will help you offer value to the visitors while making you learn more about the customers based on data that is entered in a calculator.

Some other examples of engaging content marketing include conducting quizzes, contests, polls, games, assessments, interactive videos, etc. Fun contests are a great way to increase your reach and visibility quickly. With interactive content, you can present your brand in front of new prospects quickly and economically.

Many customers also take this a step further by making this a referral contest and keeping a reward to the customers who help in bringing more business.

Conclusion

Although the above-mentioned digital marketing trends do not represent a complete list, they offer a great place to begin while beginning the marketing strategy. In 2021, the marketing managers will improve their chances by shifting more resources to social media and local search while adding interactive content to achieve the goal of better customer engagement.

The trends will help in improving website traffic, increasing leads, improving sales, and retaining a hard-earned customer base. In case you want a more customized approach for developing your business in 2021 then contact the digital marketing consultant from Encaptechno today.

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Automation of Marketing Activities Using Zoho Apps - Encaptechno

Automation of Marketing Activities Using Zoho Apps

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If you run a business then you would know the significance of maximizing the marketing resources for the growth of your business. Presently businesses of all sizes are turning to market automation for getting the most from marketing resources. This is for a good reason because when the workflow gets automated, several benefits follow.

Automation of Marketing Activities Using Zoho Apps - Encaptechno

Marketing automation is a process by which technology gets leveraged to automate the various marketing activities of a business. In fact, marketing automation tools enable modern businesses to organize, automate, and measure the ROI for efforts while leading to an efficient marketing team and better revenue.

Marketing automation is an excellent method to:

  • Save important time and resources
  • Attract leads more frequently.
  • Improve conversion rates.
  • Make it simple to collect data on what works better

Role of Marketing in Modern Businesses

Role of Marketing in Modern Businesses

Each business is dependent on a wide number of online marketing activities. These activities are important to a customer’s journey from a lead to the point when they become a loyal and dependable customer. Marketing plays an extremely important role in attracting these leads, educating them with targeted nurturing, making them get qualified, and also getting them prepared to make a purchase.

This also continues into the period that comes after the purchase with cross-selling and up-selling campaigns being responsible for growing revenue. These surveys help in measuring and enhancing customer satisfaction and other re-engagement campaigns for connecting with dormant customers, and much more.

Marketing at Scale

Running online marketing activities without dedicated and efficient software is possible when the size of your company is still small. However, just as a company keeps growing and attracts more leads, the marketers need more channels for engaging with customers because managing interactions becomes difficult.

Capturing, nurturing, and qualifying a wide range of leads, running effective campaigns for customer segments, and different post-purchase marketing activities required to get automated. This marketing automation keeps the customer engagement consistent and meaningful. The Zoho marketing tools do just that when it comes to automating everything.

How Does Marketing Automation Help Your Business?

How Does Marketing Automation Help Your Business

According to what Marketo says, over 76% of organizations implementing marketing automation generate a return on investment within the first year itself. That’s not all. It is also said that over 44% see a return within just six months.

The most important function of Zoho for marketing automation tools is to automate and streamline activities carried out by the sales and marketing teams. One can plan and execute lead generation and nurturing plans to launch a wide range of digital ad campaigns from a central hub without hitting buttons such as, “send” or “launch” on each message, email, or ad.

The businesses that use marketing automation can see a wide range of benefits across all of their important everyday operations. An important increase in the number of qualified leads that reach the sales team, a higher conversion rate, and better productivity for sales and marketing teams are good ways in which marketing automation helps a business.

Marketing Automation with Zoho Apps

Zoho apps a wide range of apps that support online marketing activities and also help in running efficient campaigns. These apps assist the task of marketing automation which helps in passing quality leads to sales.

Some of the common features offered by these marketing automation apps include segmentation, lead scoring, and Google Ads that help in streamlining and automating marketing efforts.

To help you gain a better insight into the functioning of these apps with respect to marketing automation, we will discuss them one by one.

1. Zoho MarketingHub

Zoho MarketingHub

A comprehensive marketing automation software that helps in managing marketing activities successfully, Zoho Marketing Hub manages promotions across different channels. It helps in generating more leads, retaining them for a long time, and converting them to customers.

Zoho MarketingHub gives the marketing control entirely in your hands. It is a single place to educate, influence, and engage leads. Assisting in lead management, Zoho MarketingHub enables to catch, nurture and convert leads while also passing on the best to the sales team.

Related Read: Zoho MarketingHub – A Complete Marketing Automation Software

2. Zoho Campaigns

Zoho Campaigns

This software is an email marketing tool that helps businesses to grow their audience. Other than helping to create responsive designs, delivering emails to inboxes, triggering automated workflows, connecting with customers, and customizing messages, Zoho Campaigns also helps in advanced email automation.

The automated workflows and drip series offer help in delivering targeted messages to the customers. The pre-defined and tailor-made workflows of Zoho Campaigns help in sending messages on almost every occasion.

Related Read: Zoho Campaigns – An Outstanding Email Marketing Tool

3. Zoho Social

One of the easiest ways to manage a brand on social media, Zoho Social helps in scheduling unlimited posts, creating tailor-made reports, and monitoring all that matters.

The brands can analyze their social media performance with the help of Zoho Social in an accurate manner.

Related Read: Track Your Social Media Channels with Zoho Social

4. Zoho Survey

Zoho Survey

This is a tool that enables businesses to create survey creation in a suitable way. It helps the marketers to create a survey within a few minutes.

By using Zoho Survey, marketers can reach their audience on almost every device. They can also view results in real-time and graphically as well. By following a simple and three steps procedure of creating, collecting, and concluding, the marketers can create reports, analyze them and improve their steps for better understanding.

5. Zoho Forms

Digital marketers can simplify data collection with the assistance of online Zoho Forms. It helps in creating forms, efficiently manage the data with integrate apps, receive instant alerts, etc.

With a tool such as Zoho Forms, it becomes simple to focus sharply on a business.

6. Zoho Sites

Zoho Sites

With the assistance of Zoho Sites, it becomes possible to build websites just the way you want. It helps businesses to focus on their interest and passions

The templates that it offers help the website of a business do the talking. Zoho Sites can be used to manage visitor information with Zoho CRM, provide chat support with Zoho SalesIQ, publish blogs with Social Auto Publish, understand the visitor’s behavior with Zoho Marketing Hub, etc.

Related Read: Create Your Own Website Easily With Zoho Sites

7. Zoho PageSense

Zoho PageSense

This tool is for conversion optimization and personalization of online marketing activity. It helps in measuring key website metrics, making sense of the online behavior of a visitor, and giving each visitor a personalized website experience so that the conversions get boosted.

Irrespective of whether you wish to understand what works on a website, why the visitors do what they do, or what does it take to convert a visitor into a customer, Zoho PageSense has the right set of tools.

Related Read: A Complete Overview of Zoho Pagesense

8. Zoho SalesIQ

Zoho SalesIQ

Zoho Sales IQ provides a hassle-free and live chat support for the customers and business growth. It helps the marketers to increase ROI on their marketing efforts

It offers a wide range of marketing automation benefits such as tracking and engaging with leads, reaching out to prospects with messages, driving engagement with Zoho CRM, engaging in real-time scoring, selling smartly, etc.

Related Read: Boost Your Sales Activities With Zoho SalesIQ

The best part is that Zoho apps can be integrated with each other and third-party applications for much better performance. This integration often helps in making sure that the sales and marketing teams are aligned and have a complete picture of leads and customers while planning campaigns. Marketers can also connect the sales and marketing information to get a better understanding of ROI for your efforts.

Marketing Automation Examples with Zoho

Since we have gained an understanding of what is marketing automation and what is needed to build a plan for it, let’s understand more about it when it is put to action.

1. Small-sized Marketing Team: If you have a small marketing team and if you wish to welcome or even engage new leads then regardless of which business you might be running, email marketing can be helpful. By building an easy journey, you can make it simple to welcome and engage new leads on the list and attract them towards new offers.

In case you have already sent an email on a consistent basis, you could wonder if it is a good use of time and energy for setting up an email series. The answer to this is a yes because emails serve an important purpose that a regular promotional or informational email cannot.

The common aim with these onboarding emails is to engage new people and offer them a new idea for an email, how often that email will be expected, and sharing a detailed description of a business’s mission. In addition, these emails also share something of value for establishing goodwill and creating positive associations.

2. Medium-sized Marketing Team: The leads that engage frequently with the content are more than likely to get converted into customers. Identifying those leads and streamlining the content that is seen by them also helps in targeting the follow-up emails. An important way to approach this is by assigning a lead score that changes as the lead engages with or ignores the follow-up emails.

Based on the number of products that are being marketed, one can also use lead activity to qualify leads for some products. In case you have a lead nurturing series with ten emails then some emails are focused on entry-level features of a product and some on advanced features.

If a lead gets opened and someone clicks on links in the first few emails but stops after that then they might not be interested to have the more advanced features. However, this can indicate the customers to interest them in a separate tier or product version. It is also possible to create a follow-up sequence for the leads that focus on features to see if they are specifically interested in a feature set or an unengaged lead.

3. Large Sized Marketing Team: For the marketing teams that work closely with the sales team, an advanced and a nurturing workflow can be the ticket. It helps in assigning a better score to leads as they go ahead in the workflow. Moreover, it also creates tasks in Zoho based on which actions should be taken and what the lead score can be.

With the help of this knowledge, the sales team can focus on engaged leads and close them effectively. Identifying the loyal customers and the ones who are likely to become repeated is a great idea for any business and what’s best is that marketing automation helps here too.

A loyalty-building workflow helps in creating tags and leads for the database and assigns them on the basis of activity. After leads move through this journey, they are assigned a lead score and a tag of loyal, active, or unresponsive based on their activity.

Conclusion:

Zoho Apps is an excellent way to do marketing automation and make a business grow tremendously. It helps in creating processes that automate routine marketing activities. These marketing automation tools help in capturing leads with information, reaching out to them through channels, and tracking the progress with the sales funnel.

Encaptechno has experience of acting as a Zoho partner for many businesses with a record of helping them grow. Get in touch with us to get complete support in implementing marketing automation using Zoho Apps, today.

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