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Why Invest in PPC Advertising for Business Growth_

Why Invest in PPC Advertising for Business Growth?

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Why Invest in PPC Advertising for Business Growth_
Businesses run with an end goal to drive conversions and sales. In the digital world of today, that can only come with an online presence. One of the quickest ways to do that in digital marketing is with pay-per-click advertising. It is a form of online advertising that enables a business to appear at the top of search results organically.

To put this simply, when you bid for a keyword to appear at the top, your business will have better chances of being discovered by the target audience. Basically, PPC ads appear next to the relevant searches and other important content on the internet.

PPC marketing is considered a proven method to connect with a wide base of the audience on the internet. In this blog, we will see all about PPC advertising and how it helps in business growth. Keep reading to know more.

What is Pay Per Click Advertising?

 

What is Pay Per Click Advertising_
Pay-per-click is actually an advertising model in which you pay for clicks. It works when you buy some clicks from Google or any other search engine. Essentially, PPC advertising is a method that is used to quickly leverage search engine traffic by either paying or bidding for keywords that are related to what you are selling or a service that you might be providing.

In PPC ads, you are only supposed to pay when someone clicks on your ads, visits your websites, or also calls your business. The PPC ads give you an opportunity to be noticed by a wider audience while materializing your lead generation strategy. You can change your ads anytime for reaching a specific group of people or promoting a deal or a product. This acts as a resource for companies that cannot update their SEO frequently for promoting sales or seasonal changes in their products or services.

Google Ads also gives you an option of marketing your business outside of Google Search by getting displayed on the Google Display Network. With the flexibility that the PPC ads offer, they can help many businesses attract attention from people who matter right at the moment when they are looking for a business.

Why PPC?

 

PPC is an advertising method that helps to see immediate results. You can start seeing what it is capable of offering right after you can make your PPC campaign go live. The PPC ads are directly related to seeing traffic, clicks, and conversions. The PPC ads are placed right at the top of a SERP page.

Running and managing a PPC campaign only needs an experienced paid search specialist, and also a good writer who can compose informative content, attractive ads, and landing pages. When you use pay-per-click ads, you have an option to target customers with search ads, shopping ads, Gmail ads, and much more.

All you have to do is use the right advertising tools for reaching your audience and encouraging them to buy from you or even make an inquiry. When you run a PPC campaign, you get access to a wide range of data on the ads and keywords which the customers can click on before making any purchase. This also signifies that you can make changes to a campaign for optimizing it and improving the investment rate that is spent on ads.

It is rather simple to run A/B testing with the help of Google Ads and run a campaign to drive continued improvements and get better returns. You can also implement a targeted approach to offer ads that cater to specific customers. Irrespective of whether you wish to target searches on location, device, time, and other factors, you can use a PPC campaign for reaching out to people who are more than likely to buy.

How Can PPC Advertising Help In Business Growth?

 

The web traffic is just what is needed to ensure that the business message travels further ahead. We live in a globalized and saturated economy to a great extent. In this scenario, it is highly affordable to grow an audience, ad revenue, gain affiliate, and much more.

PPC advertising is highly beneficial for businesses who wish to make a name for themselves quickly. Even the small and medium-sized businesses that have small marketing budgets can invest in PPC advertising trusting that their investments will bear results. It works as an effective marketing tool that can keep the budget healthy and also increase web traffic at the same time.

Let’s look at the ways in which it can help a business to grow.

1. Quick Marketing Results

 

Quick Marketing Results
Small and medium-sized businesses must have a strategy that leads to quick results as soon as possible. For these businesses, in particular, there are many reasons why a company wants to see quick results, especially during the time when the business is in its initial phase. 

PPC advertising comes to the rescue for businesses who wish to stand out quickly and ensure consistent marketing efforts from thereon. The speed with which PPC advertising brings results is one of the main benefits of this digital marketing solution. Any business that uses PPC advertising as a method of lead generation strategy can instantly see the results of their endeavors.

With organic search, the results can be delayed. On the other hand, with pay per click, the results are almost instant. There is no denying that SEO is very important for long-term marketing but in that method, the revenue takes a long cycle to show up. With PPC ads, you can start seeing results within the next day based on the different factors.

In addition, another important benefit is being able to issue information to the public at a quick rate. No matter what the business might want to offer at a given period of time including sales, special events, limited edition products and services, sales, etc.; PPC advertising can help in communicating the offerings to the public.

2. Audience Targeting

 

Audience Targeting
The traditional advertising forms are some of the methods that cast a wide net over a large area. With PPC, you can show ads only to the right potential customers who may search for keywords relevant to your business. In case someone clicks on such an ad, you can be assured that it is not a click by mistake, rather they are interested in your message.

Moreover, the control on the ad is greater because you know where and when the ad appears. This can give the businesses a much wider range of influence and an audience suitable to what you are offering. Once you understand who you are communicating to, you can choose to set up a marketing campaign, optimize your exposure and also increase the conversion rate.

In addition, putting an advertisement in front of the targeted audience can increase the chances of getting click-throughs and sale conversions. Audience targeting is also particularly beneficial for local businesses because when someone does a local search query in their search engine, they can come across your company.

3. Budget Control

 

The pay-per-click advertising method is built completely around budget which is why it offers a greater level of control than the traditional advertising methods. An exceptional reason for using PPC marketing is because businesses can get a comprehensive view of spending money.

In addition, for the common paid ad styles such as search engine PPC, you are only supposed to pay for the clicks. There is never any paid barrier to entry and there is only a minimal ad budget. Businesses have the freedom to spend as much or as little that they wish to spend.

The Google Ads and other advertising methods allow marketers to create a campaign hierarchy that is actually very similar to the one followed on popular social media channels. The marketers can divide their budget in any way that they wish by placing controls on how the budget is spent on each campaign, specific ad, and group.

In contrast to traditional paid advertising, PPC offers great levels of control that work because businesses can enhance the ad spend on the basis of location, questions while reducing that expenditure on areas that they do not work. This means that the importance of PPC is in its ability to use the money for better revenue on ad spend.

It is possible that some businesses may think of this as daunting but it is actually a big part of why many people hire a digital marketing solutions expert. This is specifically when the benefit of getting a professional return on investment is so tempting.

4. Achieving Business Goals

 

Achieving Business Goals
All businesses set goals. However, the end goal is to ensure that they are achieved in a practical and feasible manner. Irrespective of the size and age of the business, goals are set so that they can be achieved. If the goal setting is not done right then no matter how quickly you accomplish them, it won’t benefit you.

In addition, overreaching your goals can have similar effects as they do not have any realistic chances of getting finished. PPC ads allow you to extend your reach and achieve marketing goals very easily. It is a tool that can be wisely used to align website traffic to your end goals, no matter what they may be.

Businesses must use pay-per-click ads to support the different aspects of sales while advancing their relationship with a wide audience from the initial awareness to becoming loyal customers.

5. Improves Ad Performance

 

Search engine optimization and PPC go very well together because there is a lot of overlap. The importance lies in the fact that businesses can target the same keywords on the same platforms and for the same audience. Even though there is no direct link between PPC and SEO rankings, the businesses that optimize both are more likely to improve SEO.

The main reason why PPC is important for SEO is that businesses that can improve their site and content for a better score also end up improving their SEO ranking. In case you are performing the same keyword research and keyword density then you have already won half the battle to complete a key strategy for SEO and PPC.

Businesses that invest in both PPC and SEO believe that they are excellent strategies for growth. Another reason why PPC is important is data. Pay-per-click ads provide constructive feedback on ad campaigns. Marketers can use this data for streamlining their marketing campaigns.

In addition, since PPC search offers results quickly as compared to SEO, it is also possible to test the keyword strategies in PPC and use the conversion rate for determining if the same strategies would be valid for SEO in the long run.

6. Easy and Effective Beginning

 

A business that is just starting up does not have many resources for allocating towards marketing efforts. The resources actually come in the form of different factors such as time, work hours, and finances. When it comes to the time, even the people who have somehow fallen behind can use PPC to catch up quickly.

As opposed to the content marketing strategies, PPC is easy to set up and even get running. The marketers can set up free accounts and start creating ads almost instantly. After the ads are created and powered, they can appear in search instantly while driving results.

As compared to other marketing channels such as email and social media, there is never any prerequisite for organically building an audience or even sourcing the target audience’s contact information. The PPC ads platforms guide the marketers through the ad process and once brands are prepared, access can be gained to followers instantly. The ads can be activated quickly and deactivated as well which makes brand visibility easy

Conclusion

 

All businesses are special with different needs. It is possible that you may benefit from PPC advertising on search engines or maybe you can benefit more from social media marketing. On the other hand, maybe you need a combination of everything.

A professional agency such as Encaptechno can help you with effective digital marketing solutions. In case you have been running PPC marketing already then we can also help you perform an analysis and spot opportunities for improvement.

Grow your business with us. Get in touch today!

 

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8 Ways Google Ads Can Improve Your SEO Results - Encaptechno

8 Ways Google Ads Can Improve Your SEO Results

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Implementing an effective digital marketing strategy to improve SEO ranking and using Google Ads to increase the conversion rate, are two things that go together.

Let’s think of a customer who is looking for something very specific. This could be a product, a service, or some valuable information as well. Now, it is likely that in order to get this information, this customer will look it up on Google before anything else. This is just how the Google Ads work in essence.

8 Ways Google Ads Can Improve Your SEO Results - Encaptechno

Anyone who goes on the internet might end up entering a keyword on Google related to what they are looking for. In a perfectly relevant response, Google will show them suitable ads for exactly what they need. For anyone who is looking to make a name or succeed in the business ecosystem, Google Ads can be immensely successful because they help in increasing traffic, promote a product or a service, and increase sales.

In case you are an entrepreneur who aspires to lead a successful business or a marketer who wishes to upscale the promotional operations then PPC marketing is just what you need. If you have been ignoring this until now then it is about time, you awaken to the benefits it can bring to your business.

Before we jump onto understanding the ways in which Google Ads can improve SEO results, let us begin by quickly understanding the way in which Google Ads work for a contextual foundation.

Working of Google Ads

Several users type in to search for something that almost always leads to two types of results. The results you achieve because of suitable and systematic content and the ones that are achieved because some inspirational professionals pay to see the value they offer to get ranked at the top.

If you consider leveraging the massive reach of Google, then Google Ads have the potential to be one of the best tools to get valued traffic. They are in fact absolutely necessary for any business trying to get an online reach while achieving some tangible results.

A Google Ads specialist can offer the online retailers an opportunity to access a growing and interested audience for creating a good increase in online conversion. In addition, they can also help in retaining a strong control on the investments.

Ways Google Ads Can Improve SEO Results

1. Performance Measuring Tool

It can be particularly difficult to see the results of conventional ads such as radio, billboards, brochures, etc. In addition, these methods are pretty expensive when compared to a tool like Google AdWords. There is no control over your own budget and the amount that you are spending.

More than anything, you will not know the source of all leads coming from the media until the time customers choose to reveal it. As a result, it can also be difficult to calculate the revenue from conventional media.

However, the pay-per-click ads on the other hand can tell you right away what is happening with the online campaign that you’re running and how successful your search engine optimization strategy is. By using Google Ads, you can keep tabs on who clicks on your ads, how many leads can be generated, which specific keyword leads to more traffic, the traffic that Adwords can get, and how much it costs per lead.

Google Ads work in tandem with search engine optimization while enabling the marketers to understand right what works and what does not work so that steps can be taken to improve the marketing and advertising results. Using this kind of information, you can change your campaigns until the time you can achieve optimal results that actually put your brand where you need it to be. Not only will you be able to increase your revenue stream, but you will also be able to get desirable results from your SEO plan.

2. Reconnecting With Visitors

An important benefit of Google Ads is that it helps in reconnecting with the website visitors. For example, you can have brick and mortar shoppers land on your website who might be the very people who have visited all the pages on your very own website but have not taken any substantial action. Now with pay-per-click ads, you can remind them about you and all that you can do for them.

With remarketing on the display networks, the advertisers can target visitors on different websites using banner images. Let’s say that you have a travel agency and there is a visitor who is looking for some holiday packages to the Maldives. However, that visitor decides to just leave without actually buying.

In this scenario, you can create a remarketing list for targeting him. In the same way, you can also create a suppression list that will make sure you target new leads and not run advertisements for the ones who have already been converted. In essence, PPC ads advance SEO by providing repetitive ad exposure for digital branding opportunities; it leads to higher conversions with time, provides a cost-effective and reliable marketing strategy, tracks a website’s performance, and builds brand loyalty and awareness.

3. Intent Marketing

Intent Marketing

One of the most important differences between the customers who are reaching out with Google Ads and the ones who are reaching out with other forms of online advertising lies in the intent. On the social media network, for instance, most people do not look out to be advertised. Instead, these people are looking for solutions to problems that affect their daily lives. When a business advertises to someone who is not particularly looking for it, there is a stronger chance to get turned out.

On the other hand, when you are a search network, people are often looking for advertisements. Hence, you can advertise to people who are looking for something very specific such as the best post-click landing page platforms. When you do PPC marketing, you can help them find the answer to what interrupts their online browsing experience. Intent marketing is also a helpful method to improve your SEO practices. It offers the customers just what is suitable without wasting their time or leading them on.

The pay-per-click ads can also be a kind of inbound marketing because of being able to help someone who has taken the first step to look for these ads. When you use ads, you are letting the prospects come to you while helping them find relevant answers which help in better SEO results. In this way, you can position yourself to get more business when the customers are prepared to spend.

4. Manage Your Campaigns

Google Ads helps in providing you with tools that can easily manage and keep a track of your accounts. In case you manage multiple Google Ads accounts, there is a tool called My Client Centre manager account that can help in saving precious time. It also lets you easily view and manage all important Google Ads accounts from one location only.

Google Ads can be used to manage things when you are offline with the help of Google Ads Editor which is a free and downloadable desktop application that enables you to quickly and comfortably make changes to your account.

By using Google Ads Editor, you can also download important account information, format your campaigns, and upload all important changes to Google Ads. In addition, you can utilize Google Ads Editor for managing, editing, and viewing several accounts at the same time while copying and moving items between the ad groups, and undoing and redoing different changes at the time of editing campaigns.

5. Complete Control On Advertising

Creating online campaigns that reach your target audience and the ones who have the potential to be your audience is rather challenging. The entire act of starting and ending these campaigns takes time and in case, they fail to serve the purpose then there is no point in those campaigns in the first place.

On the other hand, choosing to buy ad space with Google’s pay-per-click ads which are also known as programmatic advertising is simple for all the trained marketing employees. With the requisite amount of knowledge, they will be able to begin and stop the campaigns, reach out to the right people at the right price, and do all of it instantly.

This way, resources can be allocated and your time for other important initiatives can be used judiciously. If there is complete control on advertising then there are two main benefits that solve the digital marketing purposes. You will be able to optimize your website so that it is more visible in the organic search and second your ranking will also rise because it will be supplemented by PPC.

6. Tackling Competition Efficiently

When a customer goes up on the internet to search for something that is related to your products or services, and in case you are not already doing PPC marketing, but your competitors are then it is not good news for you.  This could mean losing business almost instantly.

It is important to keep an eye on these people so that you know how they are promoting their business, and what kind of ads they run, etc. The effective and transparent system of Google Ads helps you in doing the same. You have an opportunity to make the most out of everything that comes your way while making yourself stand out from your competition seamlessly.

By keeping a track of all that must be done to advance your marketing operations, you will be able to craft a strategy that impacts SEO and PPC results positively.

7. Reaching Customers With Gmail

An important marketing strategy that is used in every business is that of email marketing, which is exactly why Gmail ads can often prove very helpful. Google has integrated native Gmail ads with Google AdWords while making it available to all the advertisers which also means that you can reach out to more prospects on Gmail.

Mostly, the Gmail ads appear on the promotions tab, but at times you can also see them on the social tab. So many businesses are often not aware of how efficient Gmail ads can prove to be. The businesses that hire an online marketing agency for harnessing the power of PPC marketing and SEO practices actually use a lead generation strategy that can affect the results.

8. Enhanced Brand Awareness

Enhanced Brand Awareness

In addition to boosting traffic, conversions, and also clicks, Google Ads are also an efficient way to tell people about what a brand is capable of. To verify this optimally, Google has often reiterated that PPC ads help in lifting awareness.

Other than this, when it comes to SEO, your rank almost always depends on the brand name searches and the variations. There is also another reason why you should aspire to increase brand awareness with search and display ads.

Conclusion

To sum this up, you will get the best results out of your digital marketing efforts when you put time and energy into Google Ads and SEO simultaneously. In case you invest all of your time and money into the PPC campaign then there might be a risk of not so developed organic presence.

On the other hand, if you focus completely on SEO only then you might have to wait to get some results. Hence, it is best to use both of them together. When you use them right, you can improve the marketing results considerably.

Use the benefits of Google Ads by hiring an online marketing agency for taking maximum benefits of online advertising. The expert digital marketers at Encaptechno can work to show your ads to the right people, at the right time, and at the right place which will fetch your business great results.

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