salesforce community development

Salesforce is considered one of the most well-liked and renowned CRM tools all over the world. Amongst all the benefits that the use of Salesforce offers, a highly useful one is the management of business operations. It offers a relentless solution to business owners along with a wide number of features.

The innumerable benefits that Salesforce offers combined with an additional number of features that prove to be highly advantageous for business organizations. One such important add-on feature is called the Salesforce Community Cloud.

In this blog, we will be discussing all about the Salesforce Community Cloud and its advantages as well. However, before anything let us begin to understand what Salesforce Community Cloud is in detail.

What is Salesforce Community Cloud?

Before knowing what is community cloud, it is necessary that we understand why we need it? To begin with, Salesforce was launched to offer expert assistance to the sales team of an organization. It introduced a method to keep the sales of an organization on track with its customers.

Not long after the launch of Salesforce, there was an official launch of Salesforce Customer and Partner Portals for managing the relationship between customers and the sales team. Sometime later than this, the name of this community was kept as the Salesforce Community Cloud.

With the help of Salesforce Community Development, the developers were presented with an option to create and get assistance for their work. The users could share the information, communicate with the customers, and partner effectively for the completion of various projects in a more personalized manner.

There are four editions offered by the Salesforce Community Cloud known as Enterprise, Performance, Unlimited, and the Developer Salesforce editions. All in all, it can be said that the Salesforce Community Cloud is like a platform that can be used for sharing information without the necessary creation of any additional user that can sometimes become a costly affair.

It assists the users to create online and customized communities that can be optimized for mobile and on-brand activities. This is done very easily with the assistance and use of some scalable templates for which there is no need for coding. Some custom components and third-party users can help the users for creating customized and personalized communities that can meet the demands of different organizations.

What makes Salesforce Community Cloud a favorite of many organizations is the multiple features that it offers. We will be discussing all of them in detail one after another.

Advantages of the Salesforce Community Cloud

1. Excellent Community Experience

The use of the Salesforce Community helps to be an excellent interactive extension of a brand with the help of a user-friendly environment. It helps in the effective customization of the solutions that match with a brand for an online community experience.

Through the benefit of integration that can happen with the business data from any system, it is possible to centralize the customers, partners, and workers for getting the work done. Additionally, the Salesforce Community Cloud also helps with automatic recommendations made based on the individual needs, behaviors, and interests that connect the groups, content, and experts for deeper community participation.

One can access the community anywhere with the help of the Salesforce mobile app or any other browser for that matter with an objective to facilitate branded and device responsive collaboration.

2. Building Better Customer Relationships

Another very useful feature offered by the Salesforce Community Cloud is that the online portals can be populated with the FAQ tutorials built with the help of a community cloud.

In addition, you can also add tutorials, some commonly searched queries, and databases while answering multiple other things from where a customer can interact with another of an organization. Upon the combination of these various resources, there is a creation of a content-rich hub for the customers that enable them to share their own experiences and find important information.

The customers can also get a very friendly response from the customer representatives and a forum thread. Moreover, they can also get a suggested answer by a fellow user or from an integrated database. In essence, easily accessing the FAQs and other important information helps the customers in finding appropriate solutions independently while allowing working on important tasks.

The Salesforce Community Cloud development gives a good overview of agents while explaining who is more active and who can effectively endorse expertise and skills. Some other features include e-commerce, community engagement, and escalation.

3. Quick Sales Channels

The Salesforce community cloud helps to directly connect with the partners, resellers, and distributors while assisting in driving much better sales. It also helps in optimizing the sharing of leads and contacts, integrations with third-party systems, sharing records, and avoiding any channel conflicts.

One can immediately take prompt action in the process of lead conversion and the marketing funds approval directly in the feed itself. In addition, it also has data sharing, dashboards and reports for ensuring the alignment of goals.

4. Faster Development

The Salesforce Community Development allows building a portal in just a matter of 30 days. In the past, portals between the companies could be created individually by the programmers who needed time to learn the different intricacies of every stakeholder for the simple goal of developing the right application using Java, .NET or PHP.

By using the Salesforce cloud platform, one can have access to the multi-corporate portal technologies that can be built into the structure.

5. Saving Money

In order to build a good relationship with the customers and the partners, a sharp ended time and dedication are needed. With the help of a community cloud, the overall cost and time needed to maintain a customer relationship can be decreased to a great extent.

The customers are eligible to access important information in a way that as you wish to show them. Moreover, the content can be created with the existing users only. There is no need to spend a lot of time maintaining the information and content because it can be populated in a pre-organized way.

With the help of a well-managed community, you will need to spend much fewer emails and support calls. In this way, you will also spend less time working with the larger community website management.

An important amount of cost-saving has been highlighted with the help of online communities all across the world and organizations. It is important for the community to save the organizational revenues in some important factors that are like the revenue increments. They are better communications, enhanced employee engagements, business cost efficiency, marketing and public relations, and new services and products.

6. Product Enhancement

With the help of the Salesforce community cloud, it is possible to create three types of communities: a customer, employee community, and partners. These communities can play the role of a powerful research hub.

With streamlined collection of data that can be communicated and proper observation, you can get the most meaningful and uncommon data of the customers, employees and partners. It is also possible to offer and highlight some features of a product or a service which can be needed for a customer.

The customers can access the solutions of most asked and required questions very easily. It has been seen that online communities help many marketing and community leaders to effectively manage customer relationships and listen to what the customer needs.

7. Better Employee Productivity and Engagement

Different teams can be grouped together on the basis of events, campaigns, or projects for accessing relevant information with the help of structure.

With the help of syncing files in a centralized location, the employees can easily access the right files that are needed in a context that they get embedded with core business processes.

The Salesforce Community Cloud comes with tools that help in empowering and fostering an innovative workplace and collaborating ideas.

8. Enhanced Value and Support

The Salesforce Community Cloud is a pre-built framework that provides a considerable value for the process of developing a custom application that can be maintained and enhanced with time and with the help of some internal resources or the development tools.

The custom in-house solutions are also useful in increasing the cost of integration with the CRM, customer service solutions, and marketing automation programs. The support of a SaaS-based community cloud requires fewer resources and can be effectively handled with the help of a Salesforce administrator rather than the IT.

9. Integration Friendly

One can use the native integration to the Salesforce community or even build a custom API to another backend system for connecting the data in disparate systems so that the right users can access the right data in real-time.

One needs a complete view of the customers and partners for offering the best services at the right time and report the performance within a closed-loop approach.

10. Mobile-Enabled

Another highly useful feature of the Salesforce Community Cloud is that it is already mobile-enabled. This means that there is no need to create a different mobile component that can help in considerably increasing the cost.

It is important to keep in mind that there might be a need to streamline for mobility with responsive design while considering the customized branding, user experience, and process specific to the requirements.

With the expert assistance of a Salesforce Consultant Company, it becomes easy to gain expertise in mobile and community cloud deployment which is in itself considered important for the success of an application.

Conclusion

The reasons for building employee communities in Salesforce are more or less the same as the partner channels of sales and customer service. The Salesforce Community Cloud is known to offer a one-stop solution for asking questions, reviewing the schedules, different log cases, finding the training materials, managing expense reports, searching the knowledge database, and collaborating with the co-workers.

In case you are looking for a Salesforce consulting partner then Encaptechno can be a great choice for assisting you in implementing the CRM functionalities. Get in touch with the team of Encaptechno to learn more.