Google Search Console or GSC is a valuable analytics tool that Google provides free to anyone who owns or manages a website. GSC can assist you in monitoring your site’s presence in Google Search results, allowing you to maintain and troubleshoot critical areas that require attention. What makes digital marketing unique is the data it […]
Google Search Console: How to Create a Winning Marketing Strategy? Read More »
If you run a business and have a website then you would know the importance of creating a good landing page for selling your products and services. But this is not just it. You should also ensure that people can find it too. To make sure that this happens, page indexing is one of the
How to Index Your Landing Page in Search Engine? | Page Indexing Guide Read More »
Anyone new to online marketing campaigns can usually be confused between a landing page and a home page. The business owners who are trying to do digital marketing are particularly prone to making this mistake. A visitor might likely land on your homepage, but that does that they make it to your landing page. The
Landing Page Vs Home Page: How is a Landing Page Different from a Homepage? Read More »
A well-managed pay-per-click ad campaign is an integral part of an overall marketing strategy. It usually impacts conversions and the overall business revenue as well. That said, it is also important to note that a poorly managed ad campaign can also do more damage than not having a campaign at all as it can cost
8 Essential Things You Must Know Before Running PPC Ads Read More »
If you own a website, you understand how critical it is to monitor your website traffic, marketing performance, page performance, overall website health, and key performance indicators (KPIs). Millions of businesses and websites use Google Analytics to track user interaction across web domains, mobile apps, and offline APIs. What is GA4? Google Analytics 4 (GA4),
Google Analytics 4: A Complete Overview Read More »
Marketing automation and its scope go way beyond what people may think when they come across this term. Many times people think that it is just something that reduces the workload of marketers with the automation of repetitive and challenging tasks. Although marketing automation tools do that, the real value is in how the software
6 Business Challenges Marketing Automation Helps In Solving Read More »
For many years, the role of data in marketing strategies was not being maximised as much as it should have. So many organisations referred to data with the sole aim of measuring its impact. However, today the scenario has changed completely. The wide use of the internet has managed to change the role of data
How to Optimally Use Data in Marketing? Read More »
While Google Ads is one of the most convenient ways to drive traffic to your website, you should take the time to develop an effective advertising strategy to maximize your ad spending. Optimizing your Google ads and website can result in a higher ROI. Although the procedures for achieving this goal are complex, some techniques
Maximize Your PPC Ads ROI with Google Ads Performance Planner Read More »
Ever since a decade, every year has seen a wide rise in digitalization. Websites are becoming an important aspect of all businesses. Regardless of the industry or the size of the company, almost everyone wants their websites to be ranked on the first page of search engines with suitable SEO planning. The websites that are
How Does Website Hosting Affect Your SEO Results? Read More »
The content that you consume makes a difference in your life subconsciously. It is until you keep consuming the same quality of content repeatedly that it starts surfacing in the conscious mind and starts influencing your decisions as well. That is the power of content. All the digital content that you like consuming is created,
What is Content Marketing and Why Is It Important? Read More »