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Leverage your Marketing with Salesforce Marketing Cloud

Leverage Marketing With Salesforce Marketing Cloud

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Leverage your Marketing with Salesforce Marketing Cloud

What do you think are some of the significant requisites needed for doing a successful business? Monetary assets are most definitely important, but a business is not just about selling products or services. The success of a business depends a lot on the kind of relationships you have with your clients. Customer relationship management or CRM is the fundamental on which the success of a business depends and good CRM is directly linked with marketing.

Naturally, having good CRM for your business is liked by having the best tools as well. This is right where the Salesforce marketing cloud comes into the picture as it is a tool that is designed to boost the overall business activities.

With its technologically advanced features, the Salesforce marketing cloud enables a client in having a better understanding of customers, which then helps in increasing the profits. In this blog, we will do an in-depth discussion on the Salesforce marketing cloud and the benefits that it brings.

Besides helping you gain a better understanding of this tool, this blog will also help you leverage your marketing with a Salesforce marketing cloud. So let’s begin:

What is Salesforce Marketing Cloud?

What is Salesforce Marketing Cloud

Salesforce marketing cloud is a marketing automation software, which enables businesses to enhance their efficiency of marketing activities. According to a study, Salesforce implementation leads to a 27% increase in the lead volumes, a 30% increase in the lead conversion, and over 25% increase in the marketing ROI.

If we have to summarize what Salesforce does, we can say that brings companies and their customers together. It has an integrated platform that helps in managing sales, commerce, and services at one point in time. The marketing cloud is a product offered by Salesforce that helps in delivering relevant and personalized journeys to your target audience across all the right channels and devices.

With the assistance of Salesforce implementation partners, marketers are able to deliver the right messages at the right time and to the right users, which ultimately helps in building better client relationships. Within Marketing Cloud, users can take benefits of integrated solutions such as email studio, mobile studio, social studio, web personalization, advertising, content management and creation, data analysis, customer journey management, etc.

All these integrations work together and help in achieving primary objectives, work for new goals, and have a clear visualization of the journey of a customer. With the Salesforce marketing cloud, every possible customer engagement and interaction gets covered.

 

Now that we have a basic understanding of Salesforce, let us understand the steps to leverage your marketing with the Salesforce marketing cloud.

1. Appropriate communication to customers: A CRM solution such as that of the Salesforce marketing cloud can offer a much needed and precise customer-centric view of businesses. All, more importantly, it can also provide a comprehensive view of every customer. This begins with data because data can be pulled from numerous sources or spread over multiple platforms that can eventually be tied to prospects, leads, and customers.

With the help of SFMC’s powerful data management platform called Audience Studio, the marketers and leaders can record, store, and unify the data to gain in-depth insight into the target audience. This is something that ends up empowering the marketers to collaborate and engage with customers that they prefer and at the right time.

Most importantly, they can do this on a large scale and over a long period of time that leads to customer loyalty and creates meaningful relationships over the long term. In essence, the marketing cloud helps in giving the right communications at the right time and to the right fans all at a scale, which further helps in achieving a better return on marketing investment.

2. Cross-functional marketing: In the present dynamic business landscape, it is important to engage in cross-functional and cross channel marketing. Salesforce marketing cloud is a tool that enables organizations to create extremely targeted and functional marketing campaigns by connecting the dots over important touchpoints such as emails, mobile, the web, direct mail, sales, commerce, advertising, and services.

Marketers can also make dynamic adjustments to their campaigns based on the present and predicted behavior of the customers, their interests, attributes, and what resonates best with them while increasing customer satisfaction and engagement. For the organizations that are looking forward to creating personalized and targeted mail, SFMC’s Email Studio provides an extensive set of functionalities that are not available in any other CRM solution.

On the other hand, larger organizations that have an advertising budget, Advertising Studio provide an ability to integrate personalized advertising across search, social media, and display into the marketing strategy. This does not only help in making important content available to customers on their preferred device or channel but also helps in increasing marketing ROI for organizations.

3. Predictive analysis: An important tool that shapes the customer experience is called predictive analysis. Salesforce marketing cloud assesses the behavioral history of a customer for predicting future actions in the right way. Everything that a customer has done in the past informs the steps that they will be taking next, such as unsubscribe, share with a friend or buy.

The marketing cloud helps in delivering a customized journey based on that particular knowledge. In case, a customer always purchases items on a sale then they will always receive notifications about the latest upcoming or ongoing sale.

Marketers can drive the customer experience according to all their preferences and thus, enjoy an enhanced response rate that ultimately makes the brand successful.

4. Reaching a new audience with Data Studio: With the help of Salesforce implementation partners, organizations can get access to Data Studio. This is a tool that acts as a data-sharing solution and creates a safe environment for data owners and purchasers to connect directly and exchange information.

Fundamentally, Data Studio is considered as a marketplace of second-party data. This also means that marketers have a great opportunity to explore new audiences and include them in marketing activities.

A fashion wear retailer could purchase an entire database of subscribers to an online workout resource and launch a campaign providing them fashion wear.

5. Building social media presence: Social Studio tool in the Salesforce Marketing Cloud enables companies to effectively build a good social media presence. This is how the Social Studio is helpful to companies:

  • Marketers can develop corporate profiles, create user-oriented content, promote marketing campaigns, and communicate with the audience. Meanwhile, the marketing managers can keep an eye on the big picture and evaluate if a company’s effort in social media pays off or not.
  • A sales team might also start nurturing prospects by tracking the posts with an information request and a purchase intention.
  • Additionally, the service agents may also follow the same logic, once they see a complaint or negative feedback on social media because this allows them to contact a customer and set an issue.

6. Integrating personalized advertising into marketing strategy: In case you are going to invest in advertising then the Advertising Studio will most likely be increasing your ROI. With the help of leveraging the customer data stored in Salesforce, the marketers can advertise relevant content to customers in Google Search and on other social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc.

For instance, in Advertising Studio, a person can create upsell ads that can be customized to the purchase history of customers. As a result of this, customers are more than likely to click and move on to shopping while helping in materializing the aim of marketers.

7. Security: The Salesforce platforms offer trust and protection against any misuse of data. With the correct analysis of data, one can protect a business from any kind of potential harm. Additionally, this also helps in the encryption of data between a company and a customer.

Furthermore, Salesforce is all about having a safe platform through which you can use and protect your customers from any kind of unfair circumstances. Additionally, the better the security, the more accustomed will be the business and will offer more benefits in the long run.

Therefore, security is one of the most important roles that must be counted in the customer and company management and you can get it at its best with the Salesforce implementation.

8. Personalized and automated marketing: With the help of Salesforce marketing cloud’s full suite of marketing automation tools like Pardot, organizations can increase their flow of prospects and high-quality leads by boosting the overall conversions and strengthening the customer relationships.

Even better than this, organizations can also automate the complete process so they can have more opportunities for developing a deeper understanding of their customer needs, maximize their marketing investments and get more investments for their money invested in the marketing processes.

With the automation of common marketing and sales tasks, the organizations can focus on all that really matters. From creating personalized and engaging customer experiences at almost every touchpoint to improving the buyer journey and enhancing the overall revenue, that is what matters the most and that is what Salesforce marketing cloud does.

9. Innovation: Anytime when you are not worried about sales and have plenty of time to engage with the customers, it is only then that innovation is possible. For this reason, the marketing automation brought about with the assistance of Salesforce implementation partners is important.

With the use of Salesforce, customers can have innovative ideas and implement them straight away for understanding the optimal returns expected on ideas. It is commonly said that innovation can be born at almost any place in the hierarchy.

When you keep this in mind, this platform gives many opportunities at different levels to many users. When the users are presented with innovation, it ends up benefitting the overall community and business remarkably.

10. Competitive edge: With the Salesforce marketing cloud, organizations are no longer dependent on the traditional channels or legacy systems for meeting the client expectations and staying ahead of their competition. In fact, they can easily develop one on one relationships based on the interactions that are both personalized and intelligent.

Basically, marketers can get a bird’s eye view of how every marketing campaign is doing by using the power of AI and take important data-driven actions for enhancing client expectations. The Interaction Studio of Salesforce allows in capturing every customer interaction across all touchpoints in real-time and making accurate decisions while increasing conversions, boosting lifetime value, and creating brand advocates.

Irrespective of whether the customer is B2B or B2C, SFMC offers a comprehensive platform that allows the firms to address the changing needs before the competitors which is an important factor to survive and thrive in the present business landscape.

Conclusion:

In sum, we can say that Salesforce is not only about buying or selling, but it is about spreading happiness with the help of connectivity. Salesforce tools are like assets that work behind the scenes and play a big role in making marketing all the more purposeful.

You can leverage your marketing with the assistance of Salesforce implementation partners like Encaptechno. We come with years of experience in offering the best Salesforce services.

Contact Encaptechno Salesforce

Let us assist you with our services, today!

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Benefits of Hiring a Certified Salesforce Consultant - Encaptechno

Benefits Of Hiring a Certified Salesforce Consulting Partner

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As a business that is on the verge of growing, the foremost priority is to enhance the operations of the business in a way that generates faster and greater ROI. For ensuring a constant growth of your business, you must chart out a suitable customer satisfaction strategy because the customers tend to be the force responsible behind making or breaking a business. One of the most important aspects of this strategy is to have a robust system in place that can offer a single view of almost all customer-related data.

Benefits of Hiring a Certified Salesforce Consultant - Encaptechno

Salesforce cloud comes with great functionalities, features, and an ever-advancing setup, which has made it the most natural choice for all business owners looking to manage their business. The implementation of the Salesforce in partnership with the certified Salesforce consultant not only manages the scattered business processes but also enhances efficiency and productivity.

Although this cloud-based platform is highly flexible, simple to use, and widely accepted all across the globe, the real challenge is its implementation. A salesforce implementation requires complete focus, technical knowledge, and dedication, which is not possible while handling different important business activities.

In case businesses want to maximize the complete potential of Salesforce then they must hire a Salesforce consultant that is capable of delivering comprehensive consulting services while facing the important business challenges. Successful implementation must be done keeping proper strategies and implementation plans in the mind and if you choose your Salesforce partners rightly then getting the job done at the right time and within the right budget will become easy.

The team of Salesforce consultants works with an aim to assess the present business practices and processes. After the evaluation of business processes is done, the Salesforce consultant suggests the best implementation strategies for meeting organizational goals.

In this blog, we will make an attempt to understand the benefits of hiring a certified salesforce consulting partner. However, before making an attempt to understand all the benefits, we will understand how Salesforce CRM helps in increasing the ROI?

How Does Salesforce CRM Help In Increasing the ROI?

How Does Salesforce CRM Help In Increasing the ROI

Salesforce is one of the most popular leaders in the field of CRM and this is pretty clear for the companies that have chosen it in the past. We will try to explain this little better with the help of an example.

For instance; if a business wants to use the Salesforce sales cloud or the marketing platform for managing promotions, the usability is not just restricted to the marketing area, but the CRM can be tailored for suiting business needs precisely. It has the capability to boost the overall sales by creating new markets, optimizing conversions, and analyzing data by reporting or dashboards.

With the implementation of Salesforce, document generation becomes easy based on the different criteria and filters that enhance the overall efficiency of business processes. You can also use the case management for prompt delivery by setting priorities and delegating them one by one to the concerned people. Basically, the Salesforce partner has a solution every time there is a problem.

How Does Salesforce Business Consultant Increase ROI?

How Does Salesforce Business Consultant Increase ROI

Let’s just say that you are able to implement Salesforce on your own to complete potential. However, if you want to see what an ideal implementation looks like within a time period and budget, we would always recommend that you employ a Salesforce specialist for getting the work done in a way that the ROI gets increased. This is because:

  • Hiring a Salesforce consultant can help in saving the employee productivity time that can then be used for other things.
  • The Salesforce experts have a solution for almost every complex problem and it is easy to set up, customize, and even configure. All of these things help in increasing the ROI.
  • Salesforce partners use the best coding standards and implementation practices. Hence, the possibility of failure is very less because even the quality and stability of a product will get improved.
  • Salesforce consultants will offer ongoing support and flexibility for the development and productivity of a company.
  • This will also enable in encouraging adoption and pipeline business opportunities with goals that maximize ROI and improve the performance.

Now that we have a basic understanding of Salesforce implementation, we will now look at the benefits of hiring a certified Salesforce consulting partner in order to understand everything a lot better.

1. Simple Set-up and Execution: Salesforce is relatively simple to set up and configure if it is done with the help of an expert. A good Salesforce consultant will always know where to make the changes, the methods to change the required settings, configuring the security settings for better access to CRM, and making everything more private. What’s more, is that all of this can be achieved very quickly.

At the time when a Salesforce implementation is being done, many people think that upgrading software will be a relatively simple step to take up and execute. At the end of the day, it is just the next version of the software. Although some people might not have an assumption there are still many misconceptions that are associated with the Salesforce implementation and execution.

The fact of the matter is that the salesforce implementation is not just about moving from one version to the next. It actually comes with a whole new system with an entirely new design, new features, and different ways of doing business. In case a CRM system is not implemented in the right way, there is absolutely no point in implementing it.

If the implementation is done by an experienced salesforce consultant, then the execution also becomes a lot easier. From streamlined workflow, improved communications, enhanced productivity, reduced operational expenses, better security to customer experience, everything comes out great.

2. Saves Time Considerably: After appointing a Salesforce consultant, your organization will get easy access to seamless and some of the most reliable solutions for all kinds of problems that a business can face. A salesforce consultant will not only help in saving a lot of time, but it will also help in making the organization much more productive and close more deals successfully.

A qualified and experienced salesforce consultant is always well aware of the technical details involved in the implementation process. All through the implementation process, the salesforce consultant establishes clear milestones that can help in tracking the progress of CRM implementation.

Organizations can access the best of features and get customizable solutions quickly at a very affordable price with the assistance of Salesforce consultants. This is one of the most important reasons for hiring a salesforce consultant. In addition to helping deliver on time and accurate solutions linked with the salesforce implementation for meeting the growing demands of a business, companies can actually have a comprehensive view of the clients that can help the sales team strategize better marketing efforts.

3. Efficient Problem Solving: Regardless of whether you need to migrate large amounts of data from a legacy system or integrate your CRM system with any other application, a professional Salesforce consultant makes sure that necessary steps are taken for avoiding any data loss or even other problems.

When it is the time of strategizing and implementing the strategic plan, a dedicated salesforce partner will most definitely provide an impartial opinion just so that the business owners can make the right business decisions easily. A dedicated Salesforce partner cab offers quick, accurate, and efficient solutions required for solving the most important business issues.

4. Improved Decision Making: Just as a business grows and expands, one needs to make bigger decisions while potentially making changes to the present customer relationship management system. The Salesforce consultant collaborates with the team at the level of strategizing and designing the implementation process for fitting the needs of a business.

The reason why different business organizations should leverage consulting services is that that can definitely help in making better decisions related to the growth and operations. Irrespective of whether you are a small organization or a large one, investing in the best salesforce consulting services will pay off and ensure business growth.

It doesn’t matter if your goal is to expand your business, changing the existing CRM software, or choosing the right implementation strategy, every business needs a substantial amount of decision making. Where the right decision can expand your business without any bounds, a wrong one can demolish your empire.

Hence, a certified salesforce consultant by your side can definitely help in making the best choices. The team of experts can help in enhancing the brand image and adding value to the business.

5. Experienced Service Providers: When you complete the Salesforce set-up and start working different customizations then you will be caught up. There might come a point when you will get stress out about managing different business procedures and handling the workload in the right sense.

One of the best ideas to go forward is by hiring a Salesforce partner who can offer streamlined, expert, and dedicated consulting services. This will ensure that all assignments are completed at the right time without any possible distractions or excuses.

The salesforce cloud consultant facilitates implementation right from the scratch enabling your business to perform all the tasks extremely precisely and effectively. In fact, the team of salesforce consultants can offer key training and support for helping staff members get an answer to specific questions. This training focuses on many areas like automation, dashboard management, and project tracking.

6. Increased ROI: With a reliable Salesforce consultant, you can ensure that your business objectives are met and contributed to the effective running of the business. An experienced salesforce consultant will not only design your system for having an adoption rate but also ensure that you get Salesforce working right in the manner in which it is required by a business for improving the rate of investment.

In addition, an efficient Salesforce consultant will offer a roadmap for the smooth functioning of business operations and construct a system that does only good for the business. Salesforce consultants come with the best and entirely trustworthy competencies needed to solve difficult business problems.

Hence, hiring a certified salesforce partner can help in holding the lead for availing the maximum benefits of salesforce software. This eventually leads to effective implementation and accelerates the business ROI as well.

CONCLUSION:

Undoubtedly, Salesforce is an extremely powerful CRM tool that can be used in enhancing the overall efficiency of your business. Regardless of whether it is about implementing a new system or updating a current one, an experienced and dedicated salesforce consultant can guide you in creating the right pathway for your organization.

It wouldn’t be wrong to claim that the integration of the salesforce CRM is like a significant strategy that needs the right roadmap for achieving predetermined milestones. Hence, in case you are planning for salesforce implementation then you must find a certified salesforce partner who can offer both technical and non-technical assistance needed for executing an effective CRM system.

Encaptechno is one of the most well-known salesforce partners that provide the best and unique business solutions fitting almost every business model. A wide range of experience has allowed Encaptechno to develop in-depth industry knowledge and technical competency of leading-edge technology for delivering the best customer experience.

Get in touch with us to get the best and most suitable Salesforce implementation services needed for your business.

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Benefits of Salesforce Commerce Cloud - Encaptechno

7 Benefits of Implementing Salesforce Commerce Cloud

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Benefits of Salesforce Commerce Cloud - Encaptechno

Salesforce Commerce Cloud, previously known as Demandware, is a user-friendly and seamless e-Commerce platform that is built with a clear purpose to help a business grow its brand, explore concealed or unknown business opportunities, and convert more customers in simple and efficient ways.

This cloud-based platform is essential for every success-oriented business that is seeking to create integrated and intelligent buying experiences across various channels for its customers by using the finest of B2C and B2B e-commerce solutions.

Salesforce Commerce Cloud offers a suite of features intended to transform the way brands connect with their customers at all stages of the customer’s journey. In addition to this, Commerce Cloud makes a smooth conversion from one channel to another, so every business is supported across every platform and phase of engagement.

With all the transitions in consumer buying behavior and the technology, this type of Omni channel omission gives a seller enhanced control from discovering through engagement, transactions, analytics, customer service, relationship building, and community development.

Table of Content:

 

  • Why Choose Salesforce Commerce Cloud?
  • What Does Salesforce Commerce Cloud Do?
  • Features of Salesforce Commerce Cloud
  • Benefits of Salesforce Commerce Cloud
  • Conclusion

Why Choose Salesforce Commerce Cloud?

Commerce Cloud makes shopping enjoyable, interactive, engaging, and customized on every digital medium via the mobile, web, and social — and even re-invent the in-store experiences of customers. It is done by coordinating order management, online store, predictive intelligence, and mobile point-of-sale (POS).

The Salesforce Commerce Cloud is distinguished by a multi-occupant architecture that provides a huge boost to the safety and reliability concerns of the platform. The three service categories of this seamless platform that are intelligence, experience, and operations; work cordially to power all stages of cross-channel commerce.

The intelligence aspect is the accurate selection for providing pertinent insights and directing business decisions based on data. Alternatively, the experience presents tools to users for managing their content, products, pricing, and promotions that consecutively translates to better customer engagement. The components of operations let the users link back offices with order execution by providing the necessary critical functionalities to multiple channels.

What Does Salesforce Commerce Cloud Do?

Salesforce commerce cloud is not only a medium to run online business effortlessly, but it is also an inclusive and future-rich cloud-based e-commerce platform that encourages businesses to make intelligent and stimulating shopping experiences for customers across all channels such as mobile, web, store, social, etc.

In a wider manner, the Salesforce Commerce Cloud provides a set of powerful qualities that allow a business to connect with buyers or prospective customers at each stage of the sales process and provide them excellent support across all channels. As the buyer’s behavior is getting complex with each passing day, organizations need omnichannel insights to thoroughly find out and analyze users’ behavior, engagement across multiple channels.

What distinguishes the Salesforce commerce cloud from other cloud-based e-commerce platforms is its integral predictive intelligence. Salesforce’s Einstein AI is one of the most advanced built-in predictive intelligence systems that assist in providing unmatched shopping experience by gathering and delivering you smart insights on customers’ behavior, buying patterns, and recognizing opportunities to sell across different unexploited channels.

Features of Salesforce Commerce Cloud

 

Commerce Cloud Features

Here are some main features of Salesforce Commerce Cloud:

  • Multi-Site management
  • Product management
  • Responsive mobile design
  • Real-time reports and dashboards
  • Pre-built Integrations
  • Catalog management
  • Campaigns management
  • In-store extensions
  • Customer catalog entitlements
  • Comprehensive development platform
  • Customer and segment-specific pricing
  • Customer segmentation
  • Targeted promotion management
  • Native targeting and A/B testing
  • Marketing and merchandising tools

Benefits of Salesforce Commerce Cloud

 

Commerce Cloud Benefits

The Salesforce Commerce Cloud brings you an array of some especially valuable benefits that are:

1. Intelligence

Your assets of data are only helpful if you know how to read and interpret it to make decisions based on your discoveries. The more a business grows, there will be more data that you need to dig and manage. By the time businesses have managed to analyze the data they have, they no longer miss any relevant opportunities and have succeeded in instant decision-making.

There are 3rd party AI tools that can help with data analysis to integrate with your business in analyzing and automating digital marketing efforts.

‍2. Predictive Intelligence

To enlarge the implementation of artificial intelligence of the platform for e-commerce businesses, Salesforce built Einstein AI, a next-generation artificial intelligence platform that eliminates the need for third-party extensions and manual data analysis.

Previously, merchants needed to use third-party integrations to replicate new attributes and manage different activities on the platform. These integrations are strongly connected with each other, and the failure of one extension can also direct to the performance of others.

The key features of the Einstein artificial intelligence system –

  •       Suggest the best products at all touchpoints
  •       Create 1:1 predictions for every single buyer in real-time
  •       Get smart and improve conversions with data-driven commerce insights
  •       Save time and effort with automated trading tasks

The close personalization provided by Commerce Cloud is vital for brands that want to remain competitive. Today more than ever, customers are expecting more personalization.

According to research by Accenture and the Retail Industry Leaders Association (RILA), 63% of consumers surveyed are concerned about personalized recommendations, and the majority of them are ready to share their data in substitute of benefits like automatic credits for coupons and loyalty points (64% of surveyed customers), exclusive deals (60%), gain points and rewards (56%), or special offers for items of their interest (53%).

Einstein and Commerce Cloud can bring all those things automatically. By providing a smarter predictive and customized experience, businesses can rely on Commerce Cloud to increase customer loyalty and raise conversions.

Adding to this integrated buying experience, Commerce Cloud makes it easy for customers to click “buy” from anywhere, either from the social media platform, mobile, web, or in your store.

‍3. Enhanced Marketing Tools

Within the boundaries of Commerce Cloud, merchants can manage and share product information, images, and content among various catalogs, categories, and sites. You can even merge all these things across numerous sites, with different currencies, and in several languages.

It makes it possible for you to connect customers with the right product, variety, price, offer, and content at the correct time to maximize conversion rates and boost average order value.

Eventually, retailers, Product marketers, and content creators are empowered to run the business, launch campaigns, refresh repeatedly, drive promotions, start A/B tests to optimize conversions without technical support.‍

You can even manage customer searches and increase conversions by using merchant policies that alter customer’s search intentions and the productivity of your products. Combining it with Salesforce Marketing Cloud, you get a one-stop solution for managing everything from paid advertising and email marketing campaigns to social media management and reporting for every touchpoint and experience with your business.

4. Internationalization of Storefronts

Only with the Salesforce Commerce Cloud, organizations are able to manage many storefronts at different locations across the world from a sole back-end platform. ‍

By leveraging Salesforce Commerce Cloud for your e-commerce store, you can easily manage product data sets for different stores without any obstructions and also manage multiple intricacies like billing, pricing, product availability, etc.

Salesforce is one of the first commerce solutions that completely support Apple Pay online, providing customers a smooth single-page checkout that lets them complete their transactions with a single touch.

5. Rich Mobile Experience

It is an open fact that the number of users shopping via smartphones is increasing exceedingly. Therefore, having a mobile-friendly or better say mobile-intuitive e-commerce store is the need of the today. Moreover, Google has already built mobile-first indexing, mobile responsiveness, and page load speed crucial ranking factors.

To make your business stand out in the crowd of competitors, you should need a mobile-friendly e-commerce store. Probably the biggest benefit of the Salesforce Commerce Cloud is that it gives great importance to the mobile-first approach. Salesforce Commerce Cloud is all about delivering the best possible shopping experience for mobile users.

From the time of sale in brick-and-mortar businesses to maintaining the online store, Commerce Cloud acquires a mobile-first approach. Everything from reporting to inventory management is made effortless and easier with mobile.

6. Omni-Channel Functionalities

There is one key feature on which the Salesforce Commerce Cloud has put deep emphasis, which is empowering retailers to manage their business over multiple channels from a single platform.

Retailers can streamline multiple processes like sales, order management, inventory management, marketing campaigns, conversions, etc. at a single SaaS solution. Not only it provides flexibility to retailers but also Omni-channel functionalities that save a lot of their valuable time and efforts.

7. First-Class Customer Support

Salesforce Commerce Cloud provides around-the-clock and continuous support to all its merchants and makes sure their business runs flawlessly and thrives promptly 24/7. Moreover, the support offered by the Salesforce Commerce Cloud covers complete issues varying from fixing codes to improving security concerns, and the list continues more.

Conclusion

Overall, Salesforce Commerce Cloud is a very powerful and scalable eCommerce platform with lots of native features for merchandising, multiple store management, customer segmentation, internationalization, and many more. This platform is generally adopted by fashion and lifestyle brands with its superior features such as advanced merchandising, endless aisle, point-of-sale (POS), internationalization features, machine learning across main areas, and verified cloud-based solutions.

The decision to select Salesforce Commerce Cloud completely depends upon your business profile, your priorities, the quantity of freedom and personalization you require, and how agile you desire your platform to be. If you find yourself unable to manage your own infrastructure and need a robust platform, then Salesforce Commerce Cloud will be a smart choice for you.

Need support and guidance regarding Salesforce technologies? Go for Salesforce Consulting Services and discuss your needs with the experts!

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Sales-automation

Sales Automation – It`s More Than Just Sales

/ , , , , / Sales Automation, Salesforce, Zoho CRM

In the business world, nothing is more precious than time. But, how often do you take measures that actually save you a plenty of time? If your whole sales process continues to operate in conventional ways, it means your sales team takes notes of everything worth noting down; schedules call to potential customers and arrange leads based on their priority. Any guesses, how much time your sales team goes into such processes? It is more than half. Don’t this sound alarming? Yes, it does. No business owner would let such a huge amount of time to go waste, nor should you. So what`s the solution?

Sales Automation is the best solution to put a brake on the time wastage. What it does is automates the tasks that sales teams do repeatedly – every day, every week and every month. Automation saves your company time, brings accuracy to tasks filled with errors and makes sales process speedy. Business owners now-a-days are implementing CRM tools like Salesforce, Zoho CRM, Microsoft Dynamics CRM to automate their sales process.

When I say sales automation automates every task sales team does, many businessmen may misunderstand the statement. They tend to make it mean something that completely replaces sales team, and that`s not true. In fact, sales team retains its relevancy, its position, its task even after deploying sales automation. It improves the sales process, renders complex processes, makes sales team efficient, removes errors and saves time. When automation takes care of recurrent tasks such as receiving and scheduling orders, making available information on shipping, updating customer information, it gives your sales team freedom to do other things that automation cannot do. Researching, cementing relationships with customers and figuring out ways to make automation more accessible to get the right proportion of technology and human workforce that makes your sales team look more professional.

These days every business sort of invests huge amounts in automation technology to boost sales. The estimated expenditure on sales automation was $3 billion way back in 2004, according to IDC report.

Tasks to Automate with Sales Automation

It`s time to discuss why sales automation is not just about sales only. In fact, multitudes of processes are there that you can automate with the help of sales automation to increase the productivity of your sales process.

  • Drafting an Email – One thing you see sales people constantly doing is sending emails and that consumes plenty of time. With sales automation, email drafting process gets a lot easier and speedy because of well-personalized email templates.
  • Calling a Lead – Dialing manually all your leads can be a tiresome thing to do. But by integrating CRM tools with your business, you can not only make the tasks simpler but also get to dial more leads than usual, which is not possible manually.
  • Prioritizing a Lead – It should be a daunting task to figure out who to call first, isn`t it? The same thing can be done quite easily by using right technology. Automation technology sorts and prioritizes leads based on their lead scores.
  • Taking a Note – When a call is established, next important thing to do is taking a note of, or writing down, what you deduced the positive points out of a call. Technology such as Salesforce CRM can automate the note-taking process by taking down call results automatically. It helps sales person keep track of his own performance and create a separate list of potential leads.
  • Scheduling an Appointment – Scheduling appointment is an important sales process that needs to be automated. You can create a schedule with the help of Salesforce Inbox, where you point out all your available times and potential customer can choose appointment time by clicking on the time he is available. With just a click, you get to schedule an appointment right away.
  • Specific Lead to Specific Person – It is the best feature you get with sales automation. Now your representatives will no longer have to transfer calls because with this advanced feature a call will be automatically transferred to the right department and right person based on their availability and skill, no more mixing up.

These are not the only tasks, but they are sufficient to give you the glimpse of how sales automation works and what changes it can bring to your work culture. They give you an idea how to save you time, energy and money.

With that said, you should not miss its other aspects which is equally important to be considered here. You should not get blindly obsessed with automation technology and totally ignore the human trying to establish human connection. This could destroy your aspect of building customer relationships. You have to make technology and human contact go side by side. After all, what automation can`t do, humans can. In business, customer relations are what matters the most!

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Salesforce Implementation

Salesforce Implementation from Chaotic to Exciting

/ , , , , / Data Migration, Salesforce

Salesforce Implementation

You have most probably launched a hunt for Salesforce consulting and development because you want to implement it in your own company, that could be the only reason you are here reading the article. Well, in that case, I need to lay down before you certain things about Salesforce that in the long run would help you in the successful implementation of the Salesforce in your business organization. So we will be learning about Salesforce implementation challenges, Salesforce implementation requirements and steps for successful Salesforce implementation. Well, in short, it will be about making the Salesforce implementation process more exciting, less chaotic.

Salesforce Implementation Challenges Business`s Face

There is no doubt about benefits to get after implementing Salesforce, but the process of implementation may not be a smooth one. It has its own challenges. The business owners sort of tend to ignore these challenges. Either because of misinformation, or they are completely unaware of the fact. So let`s take few of these challenges and discuss them one by one.

Calculating Salesforce Implementation Cost – The question that frequently creeps in during discussions on Salesforce implementation is how much does it really cost. Obsession with cost question negatively affects other considerations that are equally important but get ignored due to the emphasis on cost thing. They base their cost calculation exclusively on license requirements, which is not a right way to do, especially when you are yet to choose a Salesforce consulting company. The right way to go about is letting the consulting company properly analyze and design a model based on your business and then investing in the license.

  • Choosing the right Salesforce Implementation Company – The challenge with it is because if you choose a wrong company, your whole process of Salesforce implementation will not function according to what you had planned. Be it the marketing of your company, keeping track of sales, customer support services, Salesforce integrates them all. Any error in implementation process can tear down business operations of your business and make it slow, less efficient and disintegrated. So, you have to be extra careful while choosing a company for Salesforce implementation.
  • Keeping Track of Data Migration – The biggest challenge with Salesforce implementation is data migration. Keeping track of data when it is being migrated from one system to another can really be a headache. Any strategy you adopt during data migration, it should be such as would least impact your routine business.
  • Salesforce Integration with Business Applications – In order to cash in full benefits of Salesforce, its integration with every single business application your company has been using is necessary. These business applications include mobile apps, applications, and systems used inside your company, cloud computing applications and other IT infrastructure of your business organization. When I say integrating these systems and networks is must, there you have to also remember how significant a challenge it is to ensure the proper integration between these various systems and networks during Salesforce implementation.
  • Introducing Salesforce to your Team – Technology implementation would mean nothing if your team at your company do not understand how to operate it. That`s the biggest challenge. Introducing Salesforce app development to your team. It is the story common to every business organization, people don`t want to switch to new technology. They would rather do things traditional way than engage with modern sophisticated technology. You will have to introduce Salesforce to them, how it can benefit company and them as well. It is about getting their confidence.

Salesforce Implementation Requirements to Consider

In order to successfully implement – without any hindrance – the Salesforce, you should take care of following requirements before going for implementation process directly. It will help you take every step measurably and move ahead with confidence.

  • Create a Team – Based on accessibility and time commitment of people at your organization, you can create a team which can look after the whole project of Salesforce implementation, right from the beginning till the end. It is not helpful only in picking up the right candidate for the task at hand but will also give a plenty of time. Your team should be able to make decisions on behalf of the company and users as well and should have clear expectations in mind.
  • Document Needs and Requirements of Company – Well, before you partner with any Salesforce Implementation Company, your team should documents each and every need of your company based on merit. Some things you must have, some things are nice to have. It is the task of your team to choose between the two and decide upon one that really adds value to whole set up of your business organization. There will be a lot of data sharing taking place between your team and Salesforce consulting and development company unless to have already documented useful data, the process could get weird and lose track.
  • Defining Business Process – Every company markets itself distinctly has different channels to sell through and uses various ways to connect with its customers. While implementing Salesforce, much of the discussion would revolve around defining the business process of your company. How everything in your company operates should be already documented and vividly defined by your team, and then you will not miss on the target because it will include everything from data to security to business process.

Some Tips for Successful Salesforce Implementation

Not always is the implementation process smooth and anxiety-free. It can really get weird sometimes. But here are few steps you can follow for successful implementation of Salesforce in your company.

  1. Plan an integration of Salesforce with other business applications well in advance. The objective should be to streamline all your business processes and get everything connected and centralized.
  2. Introduce your team to Salesforce and make them understand what this technology is all about and what benefits to reap with it. Distribute tasks among various members of your team, resolve any after-math issues and take care of what they say.
  3. Only that data should be migrated which is of real use to the company, get rid of everything else before data migration starts. It would give you enough time to remove errors and typos and clean up your data.
  4. Update Salesforce regularly to make use of new features introduced periodically. It is must for keeping business process relevant and enhances adaptability.

While the Salesforce is a great thing to have, its implementation is always a very daunting process. So you need someone who understands and masters Salesforce implementation, someone who is reliable and has a name in the market. In short, you need to join hands with Encaptechno and meet our Salesforce certified developers to know more about our services. We understand your needs, and we know how to successfully implement Salesforce.

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